Bread Financial Holdings (BFH) closed at $101.83 on November 6, 2026, down 0.7% from the previous close, on volume of 549,978 shares (30-day average 554,977).
Data as of November 6, 2026.
Bread Financial to Participate in the KBW Fintech Ecosystem Conference
Globe Newswire (Wed, 4-Nov 7:30 AM ET)
What midterm results mean for the financial sector: stalemate or incremental changes?
Seeking Alpha News (Tue, 3-Nov 12:15 PM ET)
Bread Financial Issues Series C Preferred Depositary Shares
TipRanks (Tue, 3-Nov 11:58 AM ET)
Globe Newswire (Tue, 27-Oct 7:52 PM ET)
Globe Newswire (Tue, 27-Oct 8:10 AM ET)
Bread Financial Provides Performance Update for September 2026
Globe Newswire (Thu, 22-Oct 6:55 AM ET)
Bread Financial and Sephora Sign Long-Term Renewal to Advance Credit and Loyalty Experience
Globe Newswire (Thu, 22-Oct 6:50 AM ET)
Bread Financial Reports Third Quarter 2026 Results
Globe Newswire (Thu, 22-Oct 6:45 AM ET)
Bread Financial Declares Dividends on Preferred Stock and Increased Dividend on Common Stock
Globe Newswire (Thu, 22-Oct 6:40 AM ET)
Bread Financial Schedules Third Quarter 2026 Earnings Conference Call for Oct. 22
Globe Newswire (Tue, 6-Oct 7:30 AM ET)
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Bread Financial Holdings trades on the NYSE stock market under the symbol BFH.
As of November 6, 2026, BFH stock price declined to $101.83 with 549,978 million shares trading.
BFH has a beta of 0.82, meaning it tends to be less sensitive to market movements. BFH has a correlation of 0.07 to the broad based SPY ETF.
BFH has a market cap of $3.87 billion. This is considered a Mid Cap stock.
Last quarter Bread Financial Holdings reported $1 billion in Revenue and $3.84 earnings per share. This beat revenue expectation by $3 million and exceeded earnings estimates by $.60.
In the last 3 years, BFH traded as high as $114.53 and as low as $26.27.
The top ETF exchange traded funds that BFH belongs to (by Net Assets): IJR, AVUV, VTI, DFSV, VB.
BFH has outperformed the market in the last year with a price return of +60.7% while the SPY ETF gained +9.6%. However, in the short term, BFH had mixed performance relative to the market. It has underperformed in the last 3 months, returning -9.2% vs -4.2% return in SPY. But in the last 2 weeks, BFH shares have fared better than the market returning -0.6% compared to SPY -3.8%.
BFH support price is $100.12 and resistance is $105.02 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BFH shares will trade within this expected range on the day.
