BFH Stock Summary and Trading Ideas (Bread Financial Holdings | NYSE:BFH)

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

What symbol and exchange does Bread Financial Holdings shares trade?

Bread Financial Holdings trades on the NYSE stock market under the symbol BFH.

What is Bread Financial Holdings stock price doing today?

As of February 26, 2026, BFH stock price climbed to $79.27 with 1,309,662 million shares trading.

What is Bread Financial Holdings's Beta?

BFH has a beta of 1.51, meaning it tends to be more sensitive to market movements. BFH has a correlation of 0.36 to the broad based SPY ETF.

How much is Bread Financial Holdings worth?

BFH has a market cap of $3.41 billion. This is considered a Mid Cap stock.

How much money does Bread Financial Holdings make?

Last quarter Bread Financial Holdings reported $975 million in Revenue and $2.07 earnings per share. This beat revenue expectation by $22 million and exceeded earnings estimates by $1.62.

What is the highest and lowest price Bread Financial Holdings traded in the last 3 year period?

In the last 3 years, BFH traded as high as $82.03 and as low as $23.19.

What are the top ETFs holding Bread Financial Holdings?

The top ETF exchange traded funds that BFH belongs to (by Net Assets): IJR, AVUV, VTI, VB, VBR.

Is Bread Financial Holdings (BFH) a good investment?

BFH has outperformed the market in the last year with a price return of +48.3% while the SPY ETF gained +17.2%. BFH has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +17.5% and +9.7%, respectively, while the SPY returned +1.7% and +1.2%, respectively.

What are the support and resistance levels for Bread Financial Holdings (BFH)?

BFH support price is $71.15 and resistance is $75.23 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BFH shares will trade within this expected range on the day.