BKD Stock Summary and Trading Ideas (Brookdale Senior Living | NYSE:BKD)

Brookdale Senior Living Inc operates senior living communities throughout the United States. The company has three reportable segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRs). The majority of the revenue is generated from the Assisted Living and Memory Care segment, which offers housing and assistance with activities of daily living to its customers. The company generates revenue in the form of Resident Fees, which it receives in exchange for the services provided, and in the form of management fees from certain communities under contract in exchange for the management services provided.

Brookdale Senior Living trades on the NYSE stock market under the symbol BKD.

As of July 10, 2026, BKD stock price declined to $14.41 with 11,823,879 million shares trading.

BKD has a beta of -0.57, meaning it tends to be less sensitive to market movements. BKD has a correlation of 0.03 to the broad based SPY ETF.

BKD has a market cap of $3.44 billion. This is considered a Mid Cap stock.

Last quarter Brookdale Senior Living reported $765 million in Revenue and -$.03 earnings per share. This fell short of revenue expectation by $-7 million and exceeded earnings estimates by $.04.

In the last 3 years, BKD traded as high as $17.09 and as low as $3.44.

The top ETF exchange traded funds that BKD belongs to (by Net Assets): IWM, VTI, VB, VBK, VXF.

BKD has outperformed the market in the last year with a return of +86.2%, while the SPY ETF gained +21.8%. However, in the most recent history, BKD shares have underperformed the stock market with its stock returning +6.3% in the last 3 month period and -8.3% for the last 2 week period, while SPY has returned +11.4% and +3.6%, respectively.

BKD support price is $14.89 and resistance is $15.67 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BKD shares will trade within this expected range on the day.