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ChoiceOne Financial Services Inc is a full-service banking institution. It is engaged in the business of providing personal and business banking solutions, borrowing solutions, and treasury notes and bonds services. The bank's product and services portfolio consist of time, savings and demand deposits, safe deposit services, automated transaction machine services, commercial and consumer loans, commercial lending to business, industry, agricultural, construction, inventory, and real estate categories. Its primary market area is Kent, Muskegon, Newaygo, and Ottawa counties in western Michigan, and Lapeer, Macomb, and St. Clair counties in southeastern Michigan in the communities where the Bank's respective offices are located.
Choiceone Financial Servs trades on the NASDAQ stock market under the symbol COFS.
As of August 18, 2026, COFS stock price declined to $33.81 with 21,162 million shares trading.
COFS has a beta of 0.63, meaning it tends to be less sensitive to market movements. COFS has a correlation of 0.09 to the broad based SPY ETF.
COFS has a market cap of $505.48 million. This is considered a Small Cap stock.
Last quarter Choiceone Financial Servs reported $42 million in Revenue and $.83 earnings per share. This fell short of revenue expectation by $-2 million and missed earnings estimates by -$.05.
In the last 3 years, COFS traded as high as $38.15 and as low as $15.84.
The top ETF exchange traded funds that COFS belongs to (by Net Assets): VTI, IWM, AVUV, VXF, IWN.
COFS has underperformed the market in the last year with a price return of +16.6% while the SPY ETF gained +20.5%. However, in the short term, COFS had mixed performance relative to the market. It has outperformed in the last 3 months, returning +12.7% vs +4.1% return in SPY. But in the last 2 weeks, COFS shares have been beat by the market, returning -1.2% compared to an SPY return of +1.3%.
COFS support price is $33.20 and resistance is $35.14 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that COFS shares will trade within this expected range on the day.
