Dollar General (DG) closed at $126.17 on October 28, 2026, down 0.5% from the previous close, on volume of 1,905,371 shares (30-day average 2,182,633).
Data as of October 28, 2026.
Wall Street Analysts Are Bullish on Top Consumer Goods Picks
TipRanks (Thu, 29-Oct 3:40 AM ET)
Globe Newswire (Tue, 27-Oct 9:37 AM ET)
Dollar General Faces FTC Lawsuit Over Marketing Practices
TipRanks (Mon, 26-Oct 5:47 PM ET)
Dollar General Stock (DG) Dives 5% as Federal Trade Commission Sues It Over ‘Deceptive Pricing’
TipRanks (Mon, 26-Oct 2:12 PM ET)
Dollar General Stock (DG) Dives 5% as Federal Trade Commission Sues it Over ‘Deceptive Pricing’
TipRanks (Mon, 26-Oct 2:12 PM ET)
Dollar General drops as FTC, states challenge retailer’s pricing
Seeking Alpha News (Mon, 26-Oct 1:38 PM ET)
Instacart/DoorDash combo best fit to take on Walmart and Amazon -- analysts
Seeking Alpha News (Mon, 26-Oct 9:53 AM ET)
Business Wire (Thu, 24-Sep 6:55 AM ET)
Instacart and Dollar General Partner to Deliver Everyday Essentials
PRNewswire (Wed, 23-Sep 9:01 AM ET)
Dollar General Debuts Exclusive Simply for You by Hallmark Holiday 2026 Collection
Business Wire (Wed, 16-Sep 4:05 PM ET)
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. Its 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
Dollar General trades on the NYSE stock market under the symbol DG.
As of October 29, 2026, DG stock price climbed to $129.28 with 479,279 million shares trading.
DG has a beta of 0.86, meaning it tends to be less sensitive to market movements. DG has a correlation of 0.06 to the broad based SPY ETF.
DG has a market cap of $28.52 billion. This is considered a Large Cap stock.
Last quarter Dollar General reported $11 billion in Revenue and $2.23 earnings per share. This beat revenue expectation by $112 million and exceeded earnings estimates by $.24.
In the last 3 years, DG traded as high as $168.07 and as low as $66.43.
The top ETF exchange traded funds that DG belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.
DG has outperformed the market in the last year with a return of +29.2%, while the SPY ETF gained +13.1%. However, in the most recent history, DG shares have underperformed the stock market with its stock returning +3.1% in the last 3 month period and -0.5% for the last 2 week period, while SPY has returned +4.1% and 0.0%, respectively.
DG support price is $123.13 and resistance is $129.21 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DG shares will trade within this expected range on the day.
