| Investment Objective: |
The Amplify S&P 500 Dividend Drivers ETF seeks to provide investment results (before fees and expenses) that generally correlate to the total return performance of the S&P 500 Dividend Drivers Index (the "Index"). The Fund invests at least 80% of its net assets (plus borrowings for investment purposes) in securities that comprise the Index. The Index is designed to measure the performance of high dividend-paying companies within the S&P 500 Index (the "S&P 500 Index"), identified as "dividend drivers," that exhibit consistent historical and forecasted dividend growth, as well as strong fundamentals. The initial index universe is comprised of companies included in the S&P 500 Index. The S&P 500 Index focuses on the large capitalization U.S. equity market, including common stock and real estate investment trusts ("REITs"). The top 50 companies by composite score are selected, subject to a sector cap of 15 stocks. If two non-constituents have the same composite score, the non-constituent with the higher forecasted dividend yield will be selected. |