30-Apr-2026
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J.P. Morgan Sticks to Its Hold Rating for Herc Holdings (HRI)
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Barclays Sticks to Their Buy Rating for Herc Holdings (HRI)
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TipRanks (Wed, 29-Apr 4:30 AM ET)
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
Herc Holdings Common trades on the NYSE stock market under the symbol HRI.
As of April 30, 2026, HRI stock price declined to $126.92 with 771,783 million shares trading.
HRI has a beta of 1.96, meaning it tends to be more sensitive to market movements. HRI has a correlation of 0.18 to the broad based SPY ETF.
HRI has a market cap of $4.24 billion. This is considered a Mid Cap stock.
Last quarter Herc Holdings Common reported $1 billion in Revenue and $.21 earnings per share. This beat revenue expectation by $86 million and exceeded earnings estimates by $.58.
In the last 3 years, HRI traded as high as $246.88 and as low as $88.45.
The top ETF exchange traded funds that HRI belongs to (by Net Assets): AIRR, VTI, IWM, VB, VBK.
HRI has underperformed the market in the last year with a return of +18.5%, while the SPY ETF gained +30.9%. In the last 3 month period, HRI fell short of the market, returning -11.0%, while SPY returned +4.1%. However, in the most recent 2 weeks HRI has outperformed the stock market by returning +21.9%, while SPY returned +2.4%.
HRI support price is $126.02 and resistance is $137.18 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HRI shares will trade within this expected range on the day.