MAX Stock Summary and Trading Ideas (Mediaalpha Class A | NYSE:MAX)

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Mediaalpha Class A trades on the NYSE stock market under the symbol MAX.

As of January 23, 2026, MAX stock price declined to $10.81 with 437,101 million shares trading.

MAX has a beta of 1.40, meaning it tends to be more sensitive to market movements. MAX has a correlation of 0.23 to the broad based SPY ETF.

MAX has a market cap of $614.75 million. This is considered a Small Cap stock.

Last quarter Mediaalpha Class A reported $307 million in Revenue and $.26 earnings per share. This beat revenue expectation by $23 million and missed earnings estimates by -$.05.

In the last 3 years, MAX traded as high as $25.78 and as low as $5.08.

The top ETF exchange traded funds that MAX belongs to (by Net Assets): VTI, IWM, VXF, VB, IWO.

MAX has underperformed the market in the last year with a price return of +1.4% while the SPY ETF gained +14.9%. MAX has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -3.0% and -7.7%, respectively, while the SPY returned +3.5% and 0.0%, respectively.

MAX support price is $10.86 and resistance is $11.48 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that MAX shares will trade within this expected range on the day.