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A tactical investing strategy based on the combination of McElhenny Sheffield s Trend Plus and Sector Rotation strategies. Trend Plus is a rules-based trend following strategy that strives to participate in market upside while avoiding the downside. Sector Rotation is a rules-based momentum strategy that capitalizes on sectors with strong momentum and aims to avoid sectors and markets that exhibit weakness.
Mcelhenny Sheffield Managed Risk ETF trades on the BATS stock market under the symbol MSMR.
As of September 16, 2026, MSMR stock price climbed to $33.83 with 5,450 million shares trading.
MSMR has a market cap of $177.60 million. This is considered a Micro Cap stock.
In the last 3 years, MSMR traded as high as $37.67 and as low as $23.38.
MSMR has underperformed the market in the last year with a return of +4.2%, while the SPY ETF gained +15.2%. In the last 3 month period, MSMR fell short of the market, returning -5.2%, while SPY returned +0.1%. However, in the most recent 2 weeks MSMR has outperformed the stock market by returning -1.0%, while SPY returned -1.0%.
MSMR support price is $33.63 and resistance is $34.01 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that MSMR shares will trade within this expected range on the day.
