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A tactical investing strategy based on the combination of McElhenny Sheffield s Trend Plus and Sector Rotation strategies. Trend Plus is a rules-based trend following strategy that strives to participate in market upside while avoiding the downside. Sector Rotation is a rules-based momentum strategy that capitalizes on sectors with strong momentum and aims to avoid sectors and markets that exhibit weakness.
Mcelhenny Sheffield Managed Risk ETF trades on the BATS stock market under the symbol MSMR.
As of April 28, 2026, MSMR stock price declined to $35.36 with 7,090 million shares trading.
MSMR has a market cap of $163.54 million. This is considered a Micro Cap stock.
In the last 3 years, MSMR traded as high as $36.43 and as low as $21.58.
MSMR has underperformed the market in the last year with a price return of +23.8% while the SPY ETF gained +30.5%. MSMR has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -1.8% and +2.5%, respectively, while the SPY returned +2.5% and +3.7%, respectively.
MSMR support price is $35.20 and resistance is $35.73 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that MSMR shares will trade within this expected range on the day.
