NATR Stock Summary and Trading Ideas (Natures Sunshine Products | NASDAQ:NATR)

Natures Sunshine Products Inc is a natural health and wellness company, predominantly engaged in the manufacturing and selling of nutritional and personal care products. It offers products related to Weight management, General health, Cardiovascular, Digestive, Immune, and Personal care. The company operates in four segments namely, Asia which is also its key revenue generating market, Europe, North America, Latin America, and Other.

Natures Sunshine Products trades on the NASDAQ stock market under the symbol NATR.

As of January 14, 2026, NATR stock price declined to $21.92 with 47,912 million shares trading.

NATR has a beta of 0.35, meaning it tends to be less sensitive to market movements. NATR has a correlation of 0.02 to the broad based SPY ETF.

NATR has a market cap of $404.98 million. This is considered a Small Cap stock.

Last quarter Natures Sunshine Products reported $128 million in Revenue and $.36 earnings per share. This beat revenue expectation by $8 million and exceeded earnings estimates by $.20.

In the last 3 years, NATR traded as high as $24.12 and as low as $8.26.

The top ETF exchange traded funds that NATR belongs to (by Net Assets): IWM, AVUV, VTI, VXF, IWN.

NATR has outperformed the market in the last year with a price return of +57.0% while the SPY ETF gained +19.6%. NATR has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +49.1% and +1.7%, respectively, while the SPY returned +4.1% and +0.2%, respectively.

NATR support price is $21.79 and resistance is $23.03 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that NATR shares will trade within this expected range on the day.