PRPL Stock Summary and Trading Ideas (Purple Innovation | NASDAQ:PRPL)

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Purple Innovation trades on the NASDAQ stock market under the symbol PRPL.

As of April 2, 2026, PRPL stock price declined to $0.65 with 378,363 million shares trading.

PRPL has a beta of 1.31, meaning it tends to be more sensitive to market movements. PRPL has a correlation of 0.12 to the broad based SPY ETF.

PRPL has a market cap of $70.70 million. This is considered a Micro Cap stock.

Last quarter Purple Innovation reported $141 million in Revenue and -$.02 earnings per share. This beat revenue expectation by $1 million and exceeded earnings estimates by $.03.

In the last 3 years, PRPL traded as high as $3.78 and as low as $.55.

The top ETF exchange traded funds that PRPL belongs to (by Net Assets): VTI, VXF, SCHA.

PRPL has underperformed the market in the last year with a price return of -15.0% while the SPY ETF gained +17.5%. PRPL has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -9.3% and -6.6%, respectively, while the SPY returned -3.7% and -0.1%, respectively.

PRPL support price is $.64 and resistance is $.71 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PRPL shares will trade within this expected range on the day.