PRPL Stock Summary and Trading Ideas (Purple Innovation | NASDAQ:PRPL)

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

What symbol and exchange does Purple Innovation shares trade?

Purple Innovation trades on the NASDAQ stock market under the symbol PRPL.

What is Purple Innovation stock price doing today?

As of January 16, 2026, PRPL stock price declined to $0.77 with 218,441 million shares trading.

What is Purple Innovation's Beta?

PRPL has a beta of 1.73, meaning it tends to be more sensitive to market movements. PRPL has a correlation of 0.14 to the broad based SPY ETF.

How much is Purple Innovation worth?

PRPL has a market cap of $83.42 million. This is considered a Micro Cap stock.

How much money does Purple Innovation make?

Last quarter Purple Innovation reported $119 million in Revenue and -$.08 earnings per share. This fell short of revenue expectation by $-4 million and exceeded earnings estimates by $.01.

What is the highest and lowest price Purple Innovation traded in the last 3 year period?

In the last 3 years, PRPL traded as high as $6.76 and as low as $.55.

What are the top ETFs holding Purple Innovation?

The top ETF exchange traded funds that PRPL belongs to (by Net Assets): VTI, VXF, SCHA.

Is Purple Innovation (PRPL) a good investment?

PRPL has underperformed the market in the last year with a return of -18.9%, while the SPY ETF gained +18.1%. In the last 3 month period, PRPL fell short of the market, returning -10.4%, while SPY returned +5.0%. However, in the most recent 2 weeks PRPL has outperformed the stock market by returning +7.0%, while SPY returned +1.2%.

What are the support and resistance levels for Purple Innovation (PRPL)?

PRPL support price is $.76 and resistance is $.82 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PRPL shares will trade within this expected range on the day.