PRPL Stock Summary and Trading Ideas (Purple Innovation | NASDAQ:PRPL)

Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Purple Innovation trades on the NASDAQ stock market under the symbol PRPL.

As of July 31, 2026, PRPL stock price climbed to $7.78 with 56,572 million shares trading.

PRPL has a beta of 0.09, meaning it tends to be less sensitive to market movements. PRPL has a correlation of 0.00 to the broad based SPY ETF.

PRPL has a market cap of $33.87 million. This is considered a Sub-Micro Cap stock.

Last quarter Purple Innovation reported $96 million in Revenue and -$.13 earnings per share. This fell short of revenue expectation by $-5 million and met earnings estimates .

In the last 3 years, PRPL traded as high as $83.13 and as low as $6.12.

The top ETF exchange traded funds that PRPL belongs to (by Net Assets): VTI, VXF, SCHA, BUSM.

PRPL has underperformed the market in the last year with a return of -61.9%, while the SPY ETF gained +18.6%. In the last 3 month period, PRPL fell short of the market, returning -37.1%, while SPY returned +3.9%. However, in the most recent 2 weeks PRPL has outperformed the stock market by returning +0.4%, while SPY returned -0.8%.

PRPL support price is $6.74 and resistance is $7.80 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PRPL shares will trade within this expected range on the day.