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/C O R R E C T I O N -- Purple/
PRNewswire (Mon, 15-Dec 3:52 PM ET)
PRNewswire (Mon, 15-Dec 9:00 AM ET)
Purple Innovation Reports Third Quarter 2025 Results
PRNewswire (Tue, 4-Nov 4:05 PM ET)
Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025
PRNewswire (Wed, 29-Oct 4:05 PM ET)
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Purple Innovation trades on the NASDAQ stock market under the symbol PRPL.
As of December 17, 2025, PRPL stock price declined to $0.78 with 26,650 million shares trading.
PRPL has a beta of 1.67, meaning it tends to be more sensitive to market movements. PRPL has a correlation of 0.14 to the broad based SPY ETF.
PRPL has a market cap of $84.41 million. This is considered a Micro Cap stock.
Last quarter Purple Innovation reported $119 million in Revenue and -$.08 earnings per share. This fell short of revenue expectation by $-4 million and exceeded earnings estimates by $.01.
In the last 3 years, PRPL traded as high as $6.76 and as low as $.55.
The top ETF exchange traded funds that PRPL belongs to (by Net Assets): VTI, VXF, SCHA, PRFZ.
PRPL has underperformed the market in the last year with a price return of -17.0% while the SPY ETF gained +12.3%. PRPL has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -25.7% and -1.6%, respectively, while the SPY returned +2.5% and -1.0%, respectively.
PRPL support price is $.74 and resistance is $.83 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PRPL shares will trade within this expected range on the day.
