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Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Boston Beer Company trades on the NYSE stock market under the symbol SAM.
As of October 8, 2026, SAM stock price climbed to $172.53 with 26,946 million shares trading.
SAM has a beta of -0.09, meaning it tends to be less sensitive to market movements. SAM has a correlation of 0.00 to the broad based SPY ETF.
SAM has a market cap of $1.84 billion. This is considered a Small Cap stock.
Last quarter Boston Beer Company reported $568 million in Revenue and $4.96 earnings per share. This fell short of revenue expectation by $-7 million and missed earnings estimates by -$.01.
In the last 3 years, SAM traded as high as $378.08 and as low as $158.68.
The top ETF exchange traded funds that SAM belongs to (by Net Assets): IJR, AVUV, VTI, IWM, VB.
SAM has underperformed the market in the last year with a return of -22.1%, while the SPY ETF gained +16.9%. In the last 3 month period, SAM fell short of the market, returning -5.8%, while SPY returned +3.9%. However, in the most recent 2 weeks SAM has outperformed the stock market by returning +2.9%, while SPY returned +0.9%.
SAM support price is $164.46 and resistance is $171.86 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that SAM shares will trade within this expected range on the day.
