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The ALPS Sector Dividend Dogs ETF (SDOG) is an ETF that applies the Dogs of the Dow Theory on a sector-by-sector basis using the S&P 500 as its starting universe of eligible securities.
Alps Sector Dividend Dogs ETF trades on the ARCA stock market under the symbol SDOG.
As of January 16, 2026, SDOG stock price declined to $63.05 with 5,247 million shares trading.
SDOG has a beta of 0.71, meaning it tends to be less sensitive to market movements. SDOG has a correlation of 0.64 to the broad based SPY ETF.
SDOG has a market cap of $1.31 billion. This is considered a Small Cap stock.
In the last 3 years, SDOG traded as high as $63.58 and as low as $44.36.
SDOG has underperformed the market in the last year with a return of +14.2%, while SPY returned +18.0%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in SDOG shares. However, SDOG has outperformed the market in the last 3 month and 2 week periods, returning +6.5% and +4.3%, while SPY returned +4.4% and +1.5%, respectively. This indicates SDOG has been having a stronger performance recently.
SDOG support price is $62.92 and resistance is $63.90 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that SDOG shares will trade within this expected range on the day.