SF Stock Summary and Trading Ideas (Stifel Financial | NYSE:SF)

Stifel Financial is a diversified financial-services provider that generates revenue from wealth management, investment banking, and lending. The firm was founded in 1890 as a St. Louis-based full-service brokerage but has been transformed under CEO Ronald Kruszewski through a slew of acquisitions into a globally competitive wealth manager, investment bank, and retail and institutional brokerage. The firm generated $5.5 billion in revenue in 2025, with roughly two-thirds derived from wealth management and one-third derived from trading and investment banking.

Stifel Financial trades on the NYSE stock market under the symbol SF.

As of July 24, 2026, SF stock price climbed to $80.19 with 300,696 million shares trading.

SF has a beta of 1.01, meaning it tends to be more sensitive to market movements. SF has a correlation of 0.24 to the broad based SPY ETF.

SF has a market cap of $12.16 billion. This is considered a Large Cap stock.

Last quarter Stifel Financial reported $1 billion in Revenue and $1.42 earnings per share. This beat revenue expectation by $18 million and exceeded earnings estimates by $.05.

In the last 3 years, SF traded as high as $89.83 and as low as $36.54.

The top ETF exchange traded funds that SF belongs to (by Net Assets): IJH, VTI, VB, VBR, VXF.

SF has underperformed the market in the last year with a return of +10.5%, while the SPY ETF gained +18.0%. In the last 3 month period, SF fell short of the market, returning +4.7%, while SPY returned +4.9%. However, in the most recent 2 weeks SF has outperformed the stock market by returning +5.9%, while SPY returned -1.4%.

SF support price is $78.13 and resistance is $81.00 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that SF shares will trade within this expected range on the day.