YUM Stock Summary and Trading Ideas (Yum Brands | NYSE:YUM)

As of the end of 2024, Yum Brands generated over $65 billion in systemwide sales from more than 61,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales. Its portfolio includes KFC (31,981 stores), Pizza Hut (20,225), Taco Bell (8,757), and Habit Burger (383), with 70% of locations in international markets. As 98% of its portfolio is franchised, Yum's business model is tilted toward recurring franchise royalties and marketing contributions (66% of revenue), with the balance derived from sales at company-owned locations. The company traces its roots to a 1997 spinoff of PepsiCo's restaurant assets.

What symbol and exchange does Yum Brands shares trade?

Yum Brands trades on the NYSE stock market under the symbol YUM.

What is Yum Brands stock price doing today?

As of February 4, 2026, YUM stock price climbed to $159.57 with 3,777,921 million shares trading.

What is Yum Brands's Beta?

YUM has a beta of 0.27, meaning it tends to be less sensitive to market movements. YUM has a correlation of 0.04 to the broad based SPY ETF.

How much is Yum Brands worth?

YUM has a market cap of $44.29 billion. This is considered a Large Cap stock.

How much money does Yum Brands make?

Last quarter Yum Brands reported $2 billion in Revenue and $1.58 earnings per share. This beat revenue expectation by $13 million and exceeded earnings estimates by $.10.

What is the highest and lowest price Yum Brands traded in the last 3 year period?

In the last 3 years, YUM traded as high as $163.30 and as low as $115.53.

What are the top ETFs holding Yum Brands?

The top ETF exchange traded funds that YUM belongs to (by Net Assets): VTI, VOO, VO, JEPI, IVV.

Is Yum Brands (YUM) a good investment?

YUM has outperformed the market in the last year with a price return of +23.5% while the SPY ETF gained +16.0%. YUM has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +15.0% and +4.2%, respectively, while the SPY returned +0.7% and +1.3%, respectively.

What are the support and resistance levels for Yum Brands (YUM)?

YUM support price is $156.53 and resistance is $160.95 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that YUM shares will trade within this expected range on the day.