Terry Crews Joins Ram’s College Football Campaign, Signaling a High-Profile Push for Brand Engagement
If you’re watching college football this season, you might hear more than just marching bands: actor Terry Crews is front and center—literally singing the praises of Ram in a major new marketing campaign. As a former college football player and current Ram enthusiast, Crews brings a lively mix of personality and credibility, spotlighting Ram’s partnership with college football and the enduring strength of its truck lineup.
Record-Setting Retail Sales and the HEMI V-8’s Return Fuel Ram’s Momentum
The marketing blitz comes at a pivotal time. Ram retail sales soared 26% in Q3 2025, and dealerships report the new 5.7-liter HEMI V-8–equipped Ram 1500 trucks are selling out within five days of arrival, signaling high anticipation and robust demand from consumers. Light-duty truck sales rose 10% year-over-year, suggesting this campaign is well-timed to build on that momentum.
| Key Highlights | Details |
|---|---|
| Q3 2025 Retail Sales Growth | +26% |
| Light-Duty Truck Sales YoY | +10% |
| HEMI V-8 Return | Ram 1500, 5-day average dealership sell-through |
| Warranty | 10-year/100,000-mile powertrain (2026 models) |
| Campaign Spokesperson | Terry Crews |
Industry-Leading Warranty Sets Ram Apart in Competitive Truck Segment
Stellantis isn’t just revving up consumer enthusiasm with flashy ads—it’s also extending peace of mind. The new 10-year/100,000-mile limited powertrain warranty on 2026 Ram trucks and vans marks the best coverage among full-size trucks in America, aligning with more buyers seeking long-term value and reliability as they opt for extended loan terms.
Multifaceted Campaign Targets Growth on Multiple Fronts
Beyond broadcast commercials, Ram’s campaign includes multicultural outreach and a focus on both retail and commercial segments. The product lineup spans from the rugged Ram 1500 RHO—boasting best horsepower-per-dollar for off-roaders—to segment leaders in luxury, ride comfort, and cargo capacity. In the fast-growing sport truck and commercial van markets, Ram continues to invest in specialized offerings for upfitters, businesses, and performance enthusiasts alike.
Looking Ahead: Stellantis Aims for Leadership Through Innovation and Brand Energy
As Stellantis doubles down on marketing creativity and product breadth, investors and truck enthusiasts may see the campaign as a strong indicator of confidence. Ram’s mix of pop-culture appeal, technical prowess, and robust warranty coverage positions it for potential outperformance as pickup demand heats up into 2026.
With record Q3 sales, the return of the HEMI V-8, and an anthem powered by Terry Crews, Stellantis is making a statement: it intends to challenge, if not redefine, what buyers expect from a truck brand in both capability and character.
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