Fifth Third Private Bank Earns Innovation Award for Client Experience—What Sets Their Approach Apart?

Industry Recognition Highlights FITB's Focus on Measurable Client Outcomes

Fifth Third Private Bank, a division of Fifth Third Bank (NASDAQ: FITB), has secured the Datos Insights 2025 Impact Award for Best Innovation in Client Experience. This award, judged by a panel of external experts at the Wealth Management Forum in New York, acknowledges Fifth Third's advancements in client-focused technology and wealth management strategies.

Key criteria for the award included level of innovation, competitive advantage, scalability, and—crucially—impact on customer experience and retention. According to Datos Insights, Fifth Third's net promoter score of 75 and a nine out of ten client satisfaction rating set them apart in a crowded field of wealth managers.

Award Criteria Reflect Technology-Driven Advantage

The Datos Insights Impact Awards honor firms leveraging technology to go beyond the status quo. Fifth Third Private Bank impressed judges by delivering measurable improvements for high-net-worth clients through advanced platforms, comprehensive expertise, and a personal touch. “Their net promoter score of 75 and nine out of ten clients giving top ratings to their primary contact reflect the quality of relationships their advisors build,” explained Wally Okby, Datos Insights Strategic Advisor for Wealth Management.

The selection panel examined several dimensions, including the market needs assessment, revenue potential, customer operational efficiency, and future scalability of the solution. Fifth Third's blend of advanced tech with specialist advisor teams positions it as an innovator in private banking.

Client Loyalty and Technology Fuel a Competitive Edge

The bank credits its award-winning client experience to ongoing investment in both technology and human expertise. "We deliver comprehensive wealth planning through regional teams with deep expertise across investment, liquidity, estate, tax, and risk management," noted Cary Putrino, Interim Private Bank Managing Director. This focus on both personalized service and scalable, data-driven innovation continues to strengthen customer retention and attract new business.

It's a formula that appears to resonate—particularly among high-net-worth individuals seeking a differentiated banking experience.

Looking Forward: Reputation, Performance, and Market Impact

Beyond this recent recognition, Fifth Third's ongoing presence among Ethisphere's World's Most Ethical Companies reinforces its brand as both innovative and trustworthy. With FITB stock trading at $41.05 as of 11:53 AM, the combination of strong client loyalty and a commitment to ethical innovation is worth watching—not only for current stakeholders, but for anyone following trends in U.S. regional banking.

Will Fifth Third's blend of cutting-edge tech and high-touch service set new standards in wealth management? The industry is taking note, and investors may want to track whether these client experience advances translate into longer-term market performance.

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