Champion Safe’s Cross Creek Partnership Drives 112% Growth as AREB Eyes Nasdaq Compliance

Explosive 112% Year-to-Date Dealer Growth Highlights Dealer Network Momentum

Champion Safe, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has recognized Cross Creek Outdoor Supplies in Henderson, North Carolina, for delivering an impressive 112% year-to-date growth from 2024 to 2025. In a competitive security products market, this surge places Cross Creek as a regional leader, buoyed by expanded showrooms, a diverse selection of safes, and a customer-first approach developed over 25 years of partnership.

Owner Wade Abbott Jr.’s recent expansion of the Cross Creek showroom underscores this performance, letting customers interact with more safe models, finishes, and features—a move Champion Safe executives praised as an example of retail innovation that drives growth. “Champion has always delivered unmatched value,” Abbott remarked, crediting the brand’s ongoing support as a key factor in Cross Creek’s rise.

AREB’s Business Model: From Patriotic Safes to Diversified Consumer Products

American Rebel Holdings isn’t just building on safe sales. The company continues to expand into the broader lifestyle segment with new branded safes, accessories, apparel, and, more recently, American Rebel Light Beer. This evolving portfolio is a bet on expanding customer touchpoints and deepening brand loyalty in markets from security products to consumer beverages.

Financial Moves: Targeting Nasdaq Compliance With Recent Capital Actions

AREB’s recent efforts also reflect a drive to shore up its standing on the Nasdaq. As disclosed, the company faced a stockholder equity deficiency and, after presenting its case before the Nasdaq Hearings Panel on September 30, 2025, management took multiple steps—ranging from debt conversions and equity investments to new issuances—to address the shortfall. Internal estimates suggest that these measures may have restored equity above the $2.5 million minimum required for continued listing, though the final Nasdaq decision is still pending.

Strategic Partnerships Support Broader Expansion, but Uncertainties Remain

The partnership-driven approach championed by AREB has delivered measurable results for select dealers, but risks persist. Future growth is subject to factors including retail adoption rates, macroeconomic headwinds, and the outcomes of pending regulatory and exchange compliance reviews. Recent capital-raising and restructuring actions demonstrate AREB’s commitment to its listing and business health but also underscore the dynamic environment it operates in.

Key Takeaway: AREB Bets on Retail Network and Balance Sheet Actions for Long-Term Momentum

AREB’s ability to turn dealer partnerships like Cross Creek into engines of regional growth, while managing stockholder equity and compliance risks, will likely remain in focus for both investors and customers. The combination of expanding retail presence and tactical financial adjustments is positioning AREB for stability—pending successful navigation of ongoing uncertainties. Investors may want to keep an eye on the company’s next quarterly update and Nasdaq panel decision for further clues about its path forward.

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