Amazon Experience Brought to Criteo: Edouard Dinichert Appointed Chief Customer Officer

Global commerce advertising platform Criteo is making a strategic move by bringing Edouard Dinichert—a former Amazon executive with deep experience in digital advertising—to serve as its new Chief Customer Officer effective December 1, 2025. With more than two decades in leading data-driven advertising and global sales teams, Dinichert is set to steer Criteo’s Performance Media division and elevate client success at the heart of Criteo’s next growth phase.

Leadership Shift Signals Focus on Accelerating Client Growth and Performance-Led Innovation

Criteo, long recognized for powering over $1 trillion in annual commerce sales through its AI-driven advertising platform, continues its commitment to innovation and commercial excellence with Dinichert’s appointment. Reporting directly to CEO Michael Komasinski, Dinichert will oversee both global sales and business operations, leveraging his experience scaling TripleLift’s retail media and creative SSP businesses and, crucially, his decade at Amazon Advertising—where he played a central role launching Amazon’s Ad Tech Sales globally.

Dinichert’s Track Record: Building Data-Driven Organizations and Global Commercial Reach

Before joining Criteo, Dinichert helped TripleLift expand its data-powered media solutions across retail, CTV, and advanced data curation. At Amazon, he led the launch of Amazon Advertising in France and established a global Ad Tech infrastructure—driving initiatives in DSP, ad servers, marketing cloud, and privacy-aware CRM solutions. This blend of creative, data, and commercial know-how mirrors the very demands facing global ad platforms today.

Why This Move Matters: Global Ambitions Meet Local Insight

Criteo’s appointment of a leader with both Amazon Advertising pedigree and European roots signals a commitment to scale client partnerships while deepening its reach into a rapidly evolving adtech landscape. CEO Michael Komasinski cited Dinichert’s expertise in scaling global data organizations and building cross-market, culturally attuned strategies—vital as Criteo eyes international growth.

Dinichert’s statement that, “Criteo is uniquely positioned to connect every part of the commerce journey,” underlines the company’s ongoing transition from performance advertising into a broader, AI-powered commerce media partner for brands and retailers worldwide.

Takeaway: Strategic Leadership Addition Sets the Stage for Criteo’s Next Growth Chapter

The move is more than a C-suite refresh—it represents a tactical step to reinforce client-centricity and harness advanced data and AI for scalable global growth. With thousands of customers and industry partners, Criteo’s bet on Dinichert’s proven commercial acumen is designed to help navigate emerging industry complexities and client needs, positioning the company for its next phase in a changing advertising landscape.

For industry observers, Dinichert’s track record in fusing creativity, analytics, and commercial growth makes this a key development to watch as the commerce and advertising industries continue to evolve in 2026 and beyond.

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