Ben’s Soft Pretzels Loyalty Program Drives 40% Higher Spending and 64% More Frequent Visits
What happens when a beloved pretzel franchise modernizes with smart technology? For Ben’s Soft Pretzels, partnering with Square has not just streamlined operations but transformed how the brand connects with customers — and the numbers show just how much it’s paid off.
Customer Loyalty Tools Result in Big Gains for Franchisees
By integrating Square’s suite of commerce tools, Ben’s Soft Pretzels reports that loyalty program members spend 40% more per transaction and return 64% more often than non-members. This measurable uptick signals that effective digital engagement isn’t just good for brand loyalty; it’s driving meaningful, recurring revenue at scale across the company’s 185+ locations.
| Metric | Loyalty Members | Non-Members | Change |
|---|---|---|---|
| Average Spend Per Visit | 100% | 60% | +40% |
| Return Frequency | 164% | 100% | +64% |
Franchisee Efficiency and Customer Segmentation are Key
The collaboration has made daily life easier for both customers and franchisees. Operators benefit from a comprehensive dashboard for everything from workforce management to inventory, while customer segmentation tools enable personalized offers — like tailored promotions for daily, weekly, or monthly guests. These data-driven insights help Ben’s react swiftly to shifts in customer behavior, optimizing communications and menu adjustments without adding complexity for staff.
Unified Platform Powers Multi-Location Growth
From its single-kiosk beginnings in 2008, Ben’s Soft Pretzels now operates in major shopping centers, Walmart locations, sports stadiums, and travel plazas nationwide. Square’s franchise management tools play a critical role in making that growth possible, handling the demands of multiple sites without sacrificing the homegrown authenticity that built Ben’s reputation.
Actionable Insights: Why Customer Experience and Technology Go Hand-in-Hand
As competition in quick-service restaurants intensifies, Ben’s Soft Pretzels offers a blueprint for pairing tradition with innovation. For operators watching the shift in consumer habits and rising demand for personalized experiences, these results offer a compelling case for modernizing loyalty and operations. Franchisees benefit from centralized controls, and customers get the tailored touch that keeps them coming back.
Looking ahead, the Ben’s and Square partnership is a reminder that scalable, integrated tech can translate into loyal fans — and real bottom-line growth. Anyone interested in learning more can visit Ben’s Soft Pretzels or Square’s restaurant solutions for further details.
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