Eightco’s INFINITY Launch Signals Shift in Human-Centric Authentication for AI-Driven Financial Services
New Standard for Enterprise Identity: INFINITY Sets Out to Verify Real Humans at Scale
In a digital era where AI-driven threats are becoming more sophisticated, Eightco Holdings (NASDAQ: ORBS) has announced the launch of INFINITY—an authentication platform purpose-built to verify human identity and serve as a universal trust layer for enterprises. With Kraken, a leading crypto exchange, already piloting the technology to streamline digital asset workflows, INFINITY aims to fill a critical gap in identity security as businesses rapidly integrate artificial intelligence.
INFINITY Addresses Industry-Wide Demand for Secure, Scalable Authentication
The financial sector alone represents a $35 trillion market, with digital asset treasuries now approaching $500 billion in managed assets. Eightco’s INFINITY responds to a rising urgency for authentication systems resilient to AI-powered attacks, such as deepfakes and Sybil attacks, ensuring real humans—not bots or fabricated identities—gain access to sensitive workflows and platforms.
| Key Industry Metrics | Current Estimates |
|---|---|
| Financial Services Market Size | $35 trillion |
| Crypto Treasuries Managed Assets | ~$500 billion |
| Enterprise Partners & Investors | BitMine, Kraken, Pantera, Wedbush, Coinfund, Brevan Howard, GSR, FalconX, Discovery Capital, and more |
Kraken Pilot: Setting a Benchmark for AI-Resistant Authentication
Kraken, an established leader in digital asset trading, is the first high-profile pilot customer of INFINITY. As Arjun Sethi, Kraken’s Co-CEO, explains, "INFINITY is not just a tool for authentication. It is a living signal that distinguishes what is real from what is generated." Kraken's goal is to extend this "living signal" throughout digital finance, reinforcing identity and intent even as systems become more automated and autonomous.
Industry-Backed Vision: Institutional Investors Recognize Authentication Gap
INFINITY’s unveiling is supported by a group of prominent institutional backers, including technology, investment, and crypto heavyweights such as Pantera, Coinfund, Wedbush, and BitMine. Their involvement highlights both industry confidence in the platform’s value and the broad-based recognition of identity as the new security frontier for financial and enterprise systems in a post-AGI world.
INFINITY Expands Beyond Finance: Laying Foundations for Digital Identity
While initial pilot programs target financial enterprises and digital asset management, Eightco intends for INFINITY’s impact to span across gaming, e-commerce, energy, and healthcare sectors. As deepfake technology and bot-driven fraud proliferate, companies are looking to embed human proof into core infrastructure—a move INFINITY hopes to standardize as digital identity needs escalate.
Key Takeaway: Authentication Emerges as the Core Trust Layer in the Age of AI
INFINITY’s debut marks a strategic pivot for how institutions address trust in the digital age. As businesses brace for the risks of widespread AI and automation, platforms capable of proving humanness at scale may soon become foundational. With support from major market players and live pilots already underway, investors and technology leaders should watch closely to see if INFINITY can deliver on its promise—and set a new baseline for identity in enterprise security.
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