Getty Images Launches Seamless Integration With Webflow: Creative Access Gets a Boost

Webflow Partnership Delivers Direct Access to Millions of Visuals

Getty Images (NYSE:GETY) and iStock have joined forces with Webflow to unveil two new brand apps, now live in the Webflow Marketplace. This move allows enterprise, agency, and creative professionals to directly access and license Getty Images’ and iStock’s extensive libraries of photos and videos without leaving the Webflow environment. The result? Faster project delivery, richer storytelling, and a streamlined website-building workflow.

Key Benefits: Efficiency, Simplicity, and Creativity in One Platform

Through this integration, Webflow users can seamlessly search, preview, and license content straight into their website projects—eliminating the need for external downloads and uploads. According to Getty Images, the new tools empower users to create authentic, high-impact digital experiences more efficiently than ever before. Marketers, designers, and developers now have one-stop access to millions of creative and editorial assets—perfect for campaigns, brand launches, or simple website refreshes.

Industry Leaders Signal Growing Demand for Workflow Integration

Peter Orlowsky, SVP of Strategic Development at Getty Images, emphasized the value in bringing “simplicity, efficiency, creativity and trust to brand storytelling.” Webflow’s Chief Product Officer, Rachel Wolan, echoed this by highlighting their mission to remove creative roadblocks. Both leaders see the collaboration as a catalyst for unlocking new creative potential—and the timing aligns as companies continue prioritizing frictionless, high-impact digital experiences.

Takeaway: Why This Matters for Creatives and Marketers

The new integration is poised to become a vital tool for those looking to deliver standout web projects quickly, with high-quality visuals just a click away. For businesses, agencies, and creators working in fast-paced digital markets, this partnership provides a new level of agility and inspiration. If you want to explore the new features or try the integration for yourself, you can visit the Webflow blog’s app spotlight to get started.

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