Pineapple’s $100 Million Injective Treasury Strategy Targets 12.75% Yield—Aiming to Lead Onchain Mortgage Finance

Ambitious Move: Pineapple’s $8.9 Million INJ Acquisition Begins $100 Million Treasury Rollout

Pineapple Financial (NYSE: PAPL) is making headlines with its first purchase under a newly announced $100 million Injective Digital Asset Treasury (DAT) strategy. On October 7, the fintech acquired 678,353 $INJ tokens, valued at about $8.9 million, kicking off a series of expected open market buys in the days ahead. This marks the start of Pineapple’s bid to become the world’s largest INJ holder—a bold play in the onchain finance ecosystem.

Yield Opportunity: Pineapple Targets 12.75% Staking Returns, Outpacing Ethereum and Solana

All acquired INJ will be staked onchain, transforming Pineapple’s digital assets into an expected 12.75% annual yield—approximately double Ethereum’s and nearly 80% higher than Solana’s current staking rates. This creates a new, recurring revenue stream that sets Pineapple apart in the competitive digital treasury space.

Source: Pineapple Financial, company press release

Strategic Rationale: Pineapple Looks to Reinvent Mortgage Finance with Blockchain

Pineapple’s leadership says this is more than a yield-maximizing move. CEO Shubha Dasgupta framed the purchase as the first of many milestones in bringing Pineapple’s mortgage finance operations onchain via Injective’s decentralized infrastructure. This could ultimately reshape how real-world assets—like mortgages—are serviced, settled, and even tokenized.

As Pineapple expands its INJ holdings, integration with Injective’s financial network could drive operational transparency, onchain settlements, and access to new sources of onchain liquidity—potentially creating a next-generation mortgage platform that rivals traditional models.

Transparency & Risk: Pineapple Pledges Ongoing Disclosure, Notes Volatility

While the initial acquisition is a milestone, Pineapple stresses a commitment to transparency in all future token purchases, staking activity, and treasury developments. The company is also up front about risks, cautioning investors about possible INJ price volatility and other uncertainties highlighted in SEC filings. Notably, Pineapple intends to report all subsequent acquisitions and strategy changes as it builds its position.

Key Takeaway: Pineapple Sets Out to Lead in Onchain Treasury—But Success Hinges on Strategy Execution and Crypto Markets

Pineapple’s move into Injective staking marks a potentially transformative pivot—leveraging blockchain to disrupt the mortgage sector while targeting yields well above traditional staking rates. Whether this digital treasury approach delivers sustained growth and resilience against crypto volatility remains a question for investors and market watchers alike.

Contact Information:

If you have feedback or concerns about the content, please feel free to reach out to us via email at support@marketchameleon.com.

About the Publisher - Marketchameleon.com:

Marketchameleon is a comprehensive financial research and analysis website specializing in stock and options markets. We leverage extensive data, models, and analytics to provide valuable insights into these markets. Our primary goal is to assist traders in identifying potential market developments and assessing potential risks and rewards.

NOTE: Stock and option trading involves risk that may not be suitable for all investors. Examples contained within this report are simulated and may have limitations. Average returns and occurrences are calculated from snapshots of market mid-point prices and were not actually executed, so they do not reflect actual trades, fees, or execution costs. This report is for informational purposes only, and is not intended to be a recommendation to buy or sell any security. Neither Market Chameleon nor any other party makes warranties regarding results from its usage. Past performance does not guarantee future results. Please consult a financial advisor before executing any trades. You can read more about option risks and characteristics at theocc.com.

The information is provided for informational purposes only and should not be construed as investment advice. All stock price information is provided and transmitted as received from independent third-party data sources. The Information should only be used as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments and trading strategies. The Company does not guarantee the accuracy, completeness or timeliness of the Information.

Disclosure: This article was generated with the assistance of AI