MODG Secures Long-Term Apparel Growth With Perry Ellis Extension, Eyes Premium Launch by 2028

New Agreement Anchors MODG's Apparel Expansion and Future Premium Offering

Topgolf Callaway Brands Corp. (NYSE: MODG) just strengthened its apparel portfolio, announcing an extension of its long-running licensing agreement with Perry Ellis International. This move secures the collaboration through the end of 2032, ensuring Callaway-branded golf and lifestyle apparel remains in trusted hands for the next seven years.

In addition to cementing this strategic partnership, MODG and Perry Ellis have committed to introducing a new premium Callaway Apparel line by 2028. For investors and industry watchers, this signals not just continuity, but the ambition for high-margin product growth on a global scale.

Why the Long-Term Extension Matters: Steady Brand Momentum and Global Reach

The partnership, initially forged in 2009, has already positioned Callaway Apparel as one of golf's top performance apparel franchises, with reach across North America, Latin America, Europe, the Middle East, and Africa. Supported by an extensive retail and e-commerce presence, the extension signals that both companies expect robust global demand and expansion to continue through the next decade.

Key leaders at both MODG and Perry Ellis point to a history of growth and innovation driving the decision. “Extending this relationship reflects the continued success of the brand and our shared commitment to quality, performance, and innovation,” said MODG CEO Chip Brewer. Oscar Feldenkreis, CEO of Perry Ellis International, echoed these sentiments and noted the upcoming launch of a premium line as a highlight for the next phase of their global expansion.

Key Details of the Agreement at a Glance

MODG’s Growth Focused on Innovation and International Markets

The renewal emphasizes not only product continuity, but also the potential for broader international penetration and more differentiated offerings. With Perry Ellis managing the global distribution and design of Callaway-branded apparel, and MODG owning operations in Korea and Japan, the global footprint remains a cornerstone of MODG's brand momentum.

The planned premium line offers an opportunity to tap into higher-value customers and supports a continued narrative of brand elevation, especially as consumers in key golf markets look for performance-driven yet sophisticated apparel options.

What Should Investors Watch Next?

This extension and the forthcoming premium line give MODG multiple growth levers heading toward 2032. For those tracking the company's story, the major question is how much the new product range and continued global expansion can bolster top-line revenue and further diversify the business.

While actual future outcomes will depend on global retail trends and broader economic conditions, MODG’s latest announcement gives a rare degree of visibility and partnership stability—an advantage that stands out in a rapidly shifting retail environment. Investors and followers may want to keep a close eye on sales trends in the premium segment as the brand positions itself for the next leg of growth.

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