Holland America Line Brings Alaska Wonders to Macy’s Thanksgiving Day Parade: Largest Kinetic Sculpture Wows Millions
Alaska-Themed Float Makes History with Largest Kinetic Sculpture Ever Seen in Parade
This year’s 99th Macy’s Thanksgiving Day Parade saw a spectacular debut from Holland America Line—part of Carnival Corporation (NYSE: CCL)—with its Alaska-themed float. Featuring singer-songwriter Jewel, the float brought to life the grandeur of Alaska, captivating both parade-goers in New York and millions of television viewers. Not only did it mark Holland America Line’s first-ever appearance in the parade, but it also featured the largest kinetic sculpture in the event’s history, depicting moving glaciers, wildlife, and Denali National Park.
Showcasing Nearly 80 Years of Alaskan Exploration
Few travel brands can match Holland America Line’s legacy in Alaska. In 2027, the company will celebrate 80 years exploring the region, predating Alaska’s statehood. In 2026 alone, six ships will sail a wide array of itineraries—ranging from 7-day roundtrips to 28-day adventures. Standout offerings include the 7-Day Alaska Explorer visiting Glacier Bay, as well as signature Cruisetours that combine ocean cruising with overland exploration to Denali National Park and the Yukon—the only cruise line offering the latter.
Sustainable Seafood Commitment: Only Cruise Line with Certified Alaskan Fish Program
The parade float also highlighted a lesser-known fact: Holland America Line’s exclusive Certified Seafood International (CSI) program. As the only cruise line to achieve CSI certification, Holland America brings Alaskan-sourced fish from port to plate in under 48 hours through its partnership with the Alaska Seafood Marketing Institute. This program underscores CCL’s industry leadership in sustainability and fresh dining experiences—attributes increasingly important to travelers and investors alike.
| Signature Alaska Features | Details |
|---|---|
| Years Operating in Alaska | Nearly 80 |
| Number of Ships for 2026 Season | 6 |
| Certified Sustainable Seafood Program | Yes (CSI-certified, unique in industry) |
| Fresh Fish Delivery Time | Under 48 hours from local Alaskan fishermen |
| Overland Tour Options | Denali National Park, Yukon (exclusive to HAL) |
| Major Alaska Itineraries | 7–28 days (including Glacier Bay, Denali, Yukon) |
Immersive Brand Marketing Meets Operational Strengths
For CCL shareholders and potential cruisers, Holland America Line’s parade showcase is more than a PR splash. It’s a strategic move highlighting the brand’s authentic connection to Alaska and operational differentiators: a broad fleet, innovative tour offerings, and sustainable sourcing. The use of a record-breaking kinetic float underscores CCL’s creative approach to connecting with new audiences in one of America’s most-watched annual events.
Key Takeaway: Brand Strength and Sustainability Are Core to CCL’s Long-Term Growth in the Cruise Market
This moment puts a spotlight on Carnival Corporation’s strengths in marketing, sustainability, and unique travel experiences—especially at a time when environmental standards and authentic offerings are top of mind for customers. With the momentum of its Macy’s Parade debut and a track record of pioneering Alaskan voyages, CCL’s Holland America Line stands out as a brand embracing both innovation and heritage.
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