AI Platform Powers 70% Mortgage Automation at Better.com: What Keith Soura’s HousingWire Award Signals for Home Finance

Award Recognizes Soura’s Impact: Automation Now at 70% of the Loan Process

Keith Soura, Better.com’s Vice President of Engineering, has been named a 2025 HousingWire Tech Trendsetter for driving the company’s shift to AI-powered mortgage lending. This award spotlights Soura’s role in leading product and engineering teams that automated up to 70% of the mortgage origination process, a milestone that slashes loan costs and shortens processing times.

Key Stats: Efficiency Gains, Customer Impact, and Real-World Adoption

Better’s AI engine, Tinman®, and voice assistant, Betsy™, are the force multipliers behind these stats. Betsy™ alone handles over 127,000 monthly interactions and solves 80% of borrower issues independently, a step-change in efficiency and customer satisfaction.

API-Driven Lending Expands Market Reach and Partner Success

The company’s move to a modular, API-powered tech stack means it now offers these innovations not just for internal use but also to third-party lenders and brokers. One recent highlight: after integrating with NEO Home Loans, Better’s platform helped deliver a 77% jump in loan volume in just three months. That’s proof that scalable, smart infrastructure is catching on beyond just direct digital lending.

What This Means for Lenders and Borrowers: Cheaper, Faster, and Easier Home Finance

Under Soura’s leadership, Better.com isn’t just about efficiency for efficiency’s sake—it’s also about making mortgages more accessible and affordable. AI now cuts costs, trims weeks off the timeline, and maintains compliance, while new tools like the voice-based Betsy™ streamline the entire home buying journey.

Industry Recognition Confirms AI’s Role in the Next Wave of Home Lending

This string of awards—HousingWire Tech Trendsetter, Forbes Best Online Mortgage Lender, and others—signals that tech-forward platforms are now driving mainstream transformation in home finance. With a presence in all 50 states and a portfolio including everything from GSE-conforming to jumbo loans, Better’s model is likely to push the rest of the market toward automation and smarter digital tools.

Takeaway: Will Automation Define the Future of Home Finance?

As platforms like Better.com extend their technology across the industry, the metrics speak for themselves: higher automation, faster processes, and greater affordability. Investors and industry watchers may want to track whether broader adoption of these AI-powered systems continues to deliver outsized efficiency gains—or even triggers new competitive pressures in mortgage and fintech sectors.

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