Princess Cruises Unveils 2026 Wave Season 'Come Aboard Sale'—Up to 40% Savings Across 345 Destinations
Unprecedented Discounts Highlight Princess’s Largest 2026 Wave Season Event
Travelers seeking the perfect getaway at sea have new reasons to act: Princess Cruises has launched its headline 2026 'Come Aboard Sale,' promising standout offers across its global network. The campaign, running from December 9, 2025, to February 16, 2026, features deep fare reductions of up to 40%, up to $500 in instant savings, deposits slashed by half, and free third and fourth guests on select itineraries.
Offers Span 345 Destinations and 17 Ships—New Star Princess Included
Princess’s deal isn’t limited to one region or a handful of voyages. Instead, it stretches across 345 destinations worldwide—from the ice-laden beauty of Alaska to sun-kissed Caribbean isles, iconic European ports, and the culture-rich landscapes of Japan. The entire 17-ship fleet, including the new Star Princess, is featured in the promotion. Voyages range from quick four-day getaways to immersive 17+ day explorations.
Key Savings Breakdown and Itinerary Highlights
For cruise fans looking to quantify the benefits, here’s a concise summary of the primary discounts:
| Discount | Details |
|---|---|
| Fare Savings | Up to 40% off select cruises |
| Instant Savings | Up to $500 per stateroom on voyages 9 nights or longer |
| Deposit Savings | 50% off deposits on most itineraries |
| Extra Guests | Free 3rd and 4th guests on select sailings |
Sample fares illustrate the scale and diversity of options:
- 7-day Mediterranean & Aegean (Enchanted Princess) from $999
- 7-day Western Caribbean with Mexico (Regal Princess) from $499
- 7-Day Alaska Inside Passage (Star Princess) from $899
- 4-Day Pacific Coastal (Grand Princess) from $339
- 16-Day Hawaiian Islands (Ruby Princess) from $1,399
Wave Season Emphasis: Unlocking Value and Flexibility for All Travelers
Wave Season is traditionally one of the hottest booking windows for cruises, and Princess is leaning in. According to Marie Lee, the brand’s Chief Marketing Officer, the goal is inclusivity: whether you’re a repeat customer or a first-time cruiser, the deals are designed to lower the barriers to entry and maximize value—especially for families and group travelers.
The Bigger Picture: Industry Position and Competitive Landscape
As a subsidiary of Carnival Corporation & plc (NYSE/LSE:CCL, NYSE:CUK), Princess’s expansive sale bolsters its brand position during a crucial industry moment. By introducing compelling discounts, new ships, and flexible guest options, Princess Cruises seeks to attract both loyal and new cruisers during a time of heightened competition among major cruise operators. The launch of Star Princess and its high-profile sister ship Sun Princess—named Condé Nast Traveler Mega Ship of the Year for the second year—further signals a renewed focus on both experience and scale.
Key Takeaways for Would-Be Travelers
With discounts this substantial, booking early could make sense for travelers who prize variety and savings. The breadth of destinations, types of experiences, and onboard perks make the 'Come Aboard Sale' a standout—whether your sights are set on European castles, Caribbean beaches, or Alaska’s wilderness.
Curious travelers can learn more, view full terms, or book directly at princess.com/sale. Given the Wave Season’s importance, expect early booking activity and possibly limited availability on high-demand sailings. This year, the numbers behind Princess’s offer speak for themselves.
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