Village Farms International’s Global Expansion Accelerates With Appointment of Brian Stevenson as Chief Strategy Officer
Leadership Move Highlights Focus on Disciplined Global Growth and Value Creation
Village Farms International (NASDAQ: VFF) is signaling a bold push into the global cannabis market, unveiling the newly established position of Global Chief Strategy Officer and naming Brian Stevenson—a seasoned executive with more than 25 years in tobacco, pharma, and cannabis—to the role. The appointment comes as the company deepens its commitment to long-term value creation and disciplined expansion within highly regulated consumer markets.
Why Brian Stevenson? A Record of Transformation in Regulated Markets
Stevenson’s resume reads like a blueprint for strategic market expansion. His 15-year tenure at British American Tobacco saw him hold key leadership roles in commercial strategy and brand development, helping the company navigate complex regulatory environments. Later, as Marketing Director at Pharmascience and a founder of ROSE LifeScience, he sharpened his skills in operational execution and large-scale commercialization within pharmaceuticals and cannabis. Under his guidance, ROSE became a leading cannabis company in Quebec—now majority owned by Village Farms.
Village Farms’ Multi-Pronged Global Growth Plan
The company’s ambitions stretch across multiple continents and market segments. In Canada, its subsidiary Pure Sunfarms boasts one of the world’s largest cannabis greenhouse operations, while ownership in ROSE LifeScience further strengthens its hold on the Canadian market. Internationally, Village Farms is scaling up exports from its GMP-certified facilities, supplying medical cannabis to Germany, the UK, Israel, Australia, and New Zealand. Meanwhile, its European arm, Leli Holland, holds one of only 10 licenses for recreational cannabis production and distribution under the Dutch Coffee Shop Experiment.
| Key Business Units | Market Focus | Scale & Assets |
|---|---|---|
| Pure Sunfarms (Canada) | Cannabis production, Canadian market | 2.2M sq ft greenhouses, top brand |
| ROSE LifeScience | Quebec cannabis commercialization | 80% ownership, local leader |
| Leli Holland (Europe) | Dutch recreational cannabis pilot | One of 10 licensed suppliers |
| Balanced Health Botanicals (US) | CBD/hemp brands and e-commerce | National reach, future THC plans |
| VFCE (Clean Energy) | Renewable natural gas | Partnership with Terreva, royalty income |
Strategic Expansion Poised to Leverage Existing Assets and International Expertise
The move to create a Global Strategy Officer role—and to fill it with someone as experienced as Stevenson—reflects Village Farms’ ambition to capitalize on new market opportunities as cannabis regulation evolves worldwide. The company’s robust footprint—spanning massive greenhouse facilities in North America, leadership in the burgeoning European recreational sector, and international export momentum—positions it well for next-generation growth.
What to Watch: Integration and Future Moves
Stevenson’s leadership is expected to focus on unifying strategic efforts across regions and business units, optimizing both market entry and operational execution. Investors and industry watchers will be paying close attention to how quickly Village Farms can integrate its Canadian, US, and European platforms, and whether the company can convert its operational scale and regulatory expertise into sustainable long-term profits.
With global cannabis markets evolving rapidly, the next few quarters will likely provide early signals as to how Stevenson’s appointment translates into results for Village Farms’ international ambitions and shareholder value.
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