Shopify Sets New Record with $14.6 Billion Black Friday-Cyber Monday Sales — Average Cart Hits $114.70

Massive 27% Year-over-Year Growth Spotlights E-Commerce Momentum

Shopify merchants achieved a new milestone over Black Friday-Cyber Monday (BFCM) weekend, ringing up $14.6 billion in global sales—a 27% jump from last year. On a constant currency basis, growth was a remarkable 24%. With more than 81 million shoppers transacting across 175+ countries, Shopify's global footprint continues to expand as e-commerce shows no sign of slowing down.

The shopping rush peaked at 12:01 PM EST on Black Friday, with sales hitting an eye-popping $5.1 million per minute. Meanwhile, over 94,900 merchants experienced their best-ever day on the platform, while 15,800+ entrepreneurs celebrated their very first sale.

Average Cart Price and Payment Trends Reflect Strong Consumer Demand

The average cart value this BFCM was $114.70, showing consumers weren’t holding back. Cosmetics, clothing tops & pants, activewear, and fitness & nutrition products topped the charts as the hottest categories.

Shop Pay continues to gain traction among consumers. Sales via Shop Pay soared 39% year-over-year, with nearly one-third (32%) of all BFCM orders processed through the payment service—a telling indicator of the shift toward streamlined online checkouts.

Top Countries, Cities, and Entrepreneur Highlights Reveal Global Scale

U.S. shoppers continued to dominate, with the United Kingdom, Australia, Germany, and Canada rounding out the top-selling countries. At the city level, Los Angeles, New York, London, San Francisco, and Miami led the pack. Importantly, cross-border orders represented 16% of global sales, underlining Shopify’s international reach.

Meanwhile, over 15,800 entrepreneurs made their first-ever sale on Shopify—an encouraging sign for the health of digital business creation worldwide.

Infrastructure Handles Unprecedented Demand with Ease

The backend infrastructure faced an all-time high in demand: 2.2 trillion edge requests processed, 14.8 trillion database queries, and data flow peaking at 90 petabytes. Even at these staggering levels, Shopify managed 489 million edge requests per minute and over 117 million app server requests per minute during the busiest moments. For the growing community of sellers and buyers, platform reliability has never been more important.

Key Takeaways: Shopify’s Momentum Signals Broader E-Commerce Acceleration

Shopify’s record-setting BFCM shows more than just platform success; it offers a lens into the continued surge of digital retail. Robust consumer demand, the mainstream adoption of digital payments, and relentless entrepreneurship powered this banner weekend. With average cart sizes topping $114 and over 81 million shoppers worldwide, all eyes are now on how Shopify and the broader e-commerce sector will channel this momentum through the rest of the year.

Investors, entrepreneurs, and competitors alike will want to keep close watch as these trends could be just the start of even bigger digital retail milestones to come.

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