SPAI Expands Ballistics Business with Industry Veteran and New Strategies for 2026
Leadership Addition Signals Strategic Growth Focus
Safe Pro USA, the ballistic products unit of Safe Pro Group (NASDAQ:SPAI), has announced the appointment of Michael Wratten as Vice President of Marketing and Sales. Bringing more than 20 years of experience in the defense and protective equipment sector—including leadership roles at Shellback Tactical, Chase Tactical, and US Armor—Wratten is positioned to guide Safe Pro USA’s strategy as it seeks to capture a larger share of the high-demand protective gear market.
Targeting Federal and State Contracts Through Product Certification
Showing a focus on compliance and market entry, Safe Pro USA has responded to evolving industry standards by submitting five ultra-light, ultra-thin ballistic armor products for National Institute of Justice (NIJ) 0101.07 certification. Achieving this milestone would broaden the company’s access to lucrative federal and state contracts as agencies update their requirements for body armor and EOD (Explosive Ordnance Disposal) gear.
| Initiative | Details |
|---|---|
| Leadership | Michael Wratten joins as VP of Marketing and Sales |
| Product Expansion | Five new body armor/vests submitted for NIJ 0101.07 certification |
| Process Improvement | ISO 9001 and Six Sigma certifications in progress |
| Sales & Marketing | New e-commerce platform, 2026 SHOT Show participation |
Process and Quality Upgrades Reinforce Contract Readiness
In anticipation of increased demand and ahead of major procurement cycles, Safe Pro USA is also finalizing ISO 9001 and Six Sigma business process improvements. These certifications are essential for modern defense manufacturing, supporting both quality assurance and eligibility for larger government tenders.
2026 Marketing Initiatives: Trade Show Presence and E-Commerce
Starting in January 2026, Safe Pro USA plans to showcase its latest certified ballistic gear at the Shooting, Hunting and Outdoor Trade Show (SHOT Show), a major industry event. Alongside traditional marketing, the company will launch a new direct-to-consumer e-commerce channel, opening sales for select items beyond institutional buyers and reinforcing its American-made brand positioning among law enforcement and government customers.
Underlying Market Trends Favor Ballistics and AI-Driven Defense Solutions
The moves come as agencies and humanitarian operations globally show growing demand for advanced, lightweight protective equipment and rapid threat identification through artificial intelligence. Safe Pro Group is leveraging its AI-enabled SPOTD platform and proprietary machine learning technology to serve both defense and humanitarian missions, offering synergy between its software, ballistic gear, and drone-based services.
| Metric | Value |
|---|---|
| Stock Price (10:48 AM) | $4.32 |
| Change | +$0.17 (+4.10%) |
| Ballistics Business Focus | Body armor, EOD protection, law enforcement, and humanitarian markets |
| Upcoming Products | NIJ 0101.07-compliant ultra-light body armor and vests |
Key Takeaway: Expansion Efforts and Market Positioning to Watch
Safe Pro USA’s recent appointments, certification efforts, and new marketing strategies signal a concerted effort to secure new business in both government and commercial markets at a time when demand for high-performance ballistic protection and AI-driven defense tools is on the rise. Investors and industry watchers may want to follow the pace of upcoming certifications, contract wins, and the impact of e-commerce sales initiatives as indicators of Safe Pro’s progress through 2026 and beyond.
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