JetBlue’s Regional Expansion Targets Sun-Seeking Travelers
JetBlue’s latest announcement could change travel patterns for Upstate New Yorkers: The airline is rolling out new nonstop routes from Buffalo (BUF) to both Fort Myers (RSW) and San Juan (SJU), as well as Syracuse (SYR) to Fort Lauderdale (FLL), starting in March 2026. These additions not only deepen JetBlue’s footprint across the region, but also offer more direct, low-fare connections to warm-weather destinations as winter approaches.
Upstate to Sun: New Routes Bring Affordable and Direct Options
JetBlue’s move comes at a time when travelers are seeking easier and more affordable escapes from the Northeast. By adding nonstop flights from Buffalo and Syracuse, the carrier cements its position as a go-to for those looking to travel to Florida, the Caribbean, and Latin America. Notably, limited-time introductory fares are being offered for these new routes, including $59 one-way flights to Fort Myers and Fort Lauderdale, and $99 one-way to San Juan.
| Route | Operating Days | Start Date | Sample Fares (One-way) | Departure Time | Arrival Time |
|---|---|---|---|---|---|
| Buffalo - Fort Myers | Tue, Thu, Sun | March 26, 2026 | $59 | 11:50 AM | 3:00 PM |
| Buffalo - San Juan | Mon, Wed, Fri, Sat | March 27, 2026 | $99 | 7:15 AM | 11:30 AM |
| Syracuse - Fort Lauderdale | Mon, Thu, Fri, Sat, Sun | March 5, 2026 | $59 | 12:25 PM | 3:35 PM |
JetBlue Reinforces Its Commitment to Upstate and Western New York
In announcing the new routes, JetBlue underscored its strategy to grow within Upstate and Western New York, reflecting a long-term plan to provide high-quality service and increased competition. "Upstate New York continues to be a key growth region for JetBlue," said Dave Jehn, the airline’s VP of network planning and airport partnerships, citing local demand for both value and JetBlue’s signature onboard perks—including free Wi-Fi, seatback entertainment, and complimentary snacks.
Local officials, including Senator Charles Schumer, highlighted the benefits for the region’s businesses and residents, especially as winter travel demand to warm destinations ramps up.
Customer Experience Remains a Core Focus
Beyond just new flights, JetBlue’s pitch includes its popular amenities—fast, free unlimited Fly-Fi®, seatback entertainment, and easy point-earning opportunities. For those booking through jetblue.com, perks like the lowest available fares and extra loyalty benefits are part of the deal.
Takeaway: Enhanced Connectivity Signals Opportunity for Travelers
With new nonstops and compelling introductory fares, JetBlue’s Upstate expansion comes at an opportune moment for both leisure and business travelers. The real test will be how well these routes match demand in the months and years ahead. For now, Upstate flyers have more reasons than ever to shop for tickets—especially with direct sun-soaked getaways on the table for spring and beyond.
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