ServiceTitan Lands Major Nationwide Deal as TIMEPROOFUSA and Master Roofing Solutions Opt for Single-Platform Expansion
Strategic Partnership Powers Ambitious Nationwide Growth for Two Industry Leaders
TIMEPROOFUSA and Master Roofing Solutions (MRS) have announced a significant step forward in their growth journey by selecting ServiceTitan (NASDAQ:TTAN) as their exclusive technology platform for national expansion. This alliance comes at a critical juncture as both companies pursue aggressive scaling ambitions in both residential and commercial roofing markets.
With plans to open 50 branches across 30 states over the next year, TIMEPROOFUSA and MRS are betting on ServiceTitan's enterprise-grade capabilities to centralize their operations, streamline back office support, and ensure consistent service standards at every location. The unified digital backbone is designed to fuel speed and efficiency, while enabling local teams to focus on delivering best-in-class roofing solutions for home builders, developers, and property owners nationwide.
Tech-Driven Strategy Sets the Stage for Scalable, Consistent Expansion
This partnership goes beyond adopting software—it reflects a larger trend of digital transformation sweeping through the roofing industry. ServiceTitan's integrated SaaS platform will power everything from real-time job costing to automated crew scheduling and faster estimates, giving TIMEPROOFUSA and MRS the operational agility to stay ahead of the competition.
Vince Nardo, CEO overseeing both brands, credits ServiceTitan’s industry-specific features and robust integration capabilities for helping launch a true national brand under a 'hub-and-spoke' model. Local branches can focus on sales and execution, while the centralized platform handles critical support functions behind the scenes, enabling sustainable, tech-powered growth at scale.
Industry Leadership and Partnerships Strengthen Competitive Advantage
The executive team at TIMEPROOFUSA and MRS bring decades of proven experience scaling family-run operations into tech-enabled powerhouses. Industry veteran Mark Berch emphasizes the role of technology as a game changer, noting that the new platform allows for rapid expansion with consistency—a crucial element in one of the most fragmented sectors in construction.
ServiceTitan has strategically partnered with industry leaders and solution providers like GAF, EagleView, Hover, ABC Supply, SRS Distribution, and Verisk’s Xactimate®. This expanding network of partnerships makes the platform a one-stop-shop for roofing professionals looking to gain visibility, efficiency, and strategic control as they scale.
Key Deal and Growth Details
| Companies Involved | Platform Selected | Expansion Plan | States Covered | Focus |
|---|---|---|---|---|
| TIMEPROOFUSA & Master Roofing Solutions | ServiceTitan | 50 Branches in 1 Year | 30 | Residential & Commercial Roofing/Solar |
What This Means for the Roofing Sector and Investors
This nationwide roll-out positions ServiceTitan as an essential infrastructure player in the rapidly digitizing roofing market. For investors, the deal not only validates ServiceTitan's market relevance, but signals the increasing role of integrated platforms in modern construction services—areas that remain highly fragmented but ripe for transformation.
As digital adoption accelerates among industry leaders, traders and stakeholders may want to watch how ServiceTitan’s network effect strengthens with each major client onboarding. While it’s early days for the TIMEPROOFUSA/MRS expansion, the speed and ambition of this move could influence industry standards, trigger new market entrants to follow suit, and potentially redefine the benchmarks for efficiency and scalability in roofing and solar.
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