Chijet Motor Appoints Blockchain Veteran as COO to Drive Digital Asset Treasury Shift
Strategic Hire Positions Chijet to Embrace Institutional Crypto Integration
Chijet Motor Company (NASDAQ: CJET) has announced the appointment of Jason Miller, a veteran in blockchain and emerging technologies, as its new Chief Operating Officer. Miller’s mandate is clear: overhaul Chijet’s corporate treasury by integrating major cryptocurrencies such as Bitcoin, Ethereum, and Solana into the company’s financial structure. This move aims to capitalize on the ongoing institutional adoption of digital assets and sets the stage for Chijet’s entrance into decentralized finance (DeFi).
Clear Roadmap for Digital Asset Treasury Transformation
The company laid out a detailed roadmap as it transitions toward digital assets. Here are the planned milestones, providing a glimpse into how Chijet is reimagining its treasury operations:
| Milestone | Target Date | Key Details |
|---|---|---|
| Initial Bitcoin and Ethereum Acquisition | 2025 Q4 | Establishing core treasury positions in BTC & ETH |
| Launch of Treasury Management Framework | 2026 Q1 | Implementation of risk controls, yield optimization, and audits |
| Participation in DeFi Protocols | 2026 Q2 | Exploring staking and decentralized finance opportunities |
Miller’s Track Record: Crypto Expertise Meets Corporate Strategy
Jason Miller brings over twenty years of leadership across blockchain, digital identity, and advanced technology firms. His experience includes high-level strategy roles in blockchain and AI, advisory work with major DAOs, and guidance for top global technology organizations. With this appointment, Chijet is positioning itself not only to modernize its balance sheet, but to also participate directly in yield-generating crypto activities such as staking and DeFi lending.
Company Vision: Aligning with Accelerating Institutional Crypto Adoption
According to CEO Melissa Chen, the goal is to build a robust infrastructure for secure custody and capital deployment in digital assets. As institutional investors warm up to crypto and regulations mature, Chijet sees an opening to become a trusted corporate player in the sector. "Under [Miller's] leadership, we anticipate establishing a robust presence in the digital asset custody and wallet arena, capitalizing on institutional uptake, evolving regulatory frameworks, and increasing demand for dependable cryptocurrency solutions," said Chen.
Why This Matters: Digital Assets as a Corporate Treasury Evolution
Miller’s arrival and Chijet’s clear timeline mark a noteworthy signal in corporate treasury management. By acting early in digital asset adoption, Chijet seeks to leverage volatility and potential yields—mirroring moves seen among a small but growing group of global corporations.
With the initial acquisitions of Bitcoin and Ethereum scheduled for late 2025 and a comprehensive risk-controlled treasury system on the way, Chijet is setting a precedent among traditional automakers for forward-thinking financial strategy.
Key Takeaway: Is Chijet’s Crypto Bet Setting a New Industry Standard?
As the institutional wave builds, Chijet’s calculated crypto push, guided by Miller’s expertise, positions it at the frontier of corporate finance. Investors and industry watchers will be looking to see if this playbook delivers not just stronger financial resilience, but also outperformance as digital assets move from speculative territory to accepted treasury staples.
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