JetBlue Launches Community-Driven Aircraft Design Campaign to Spotlight Dominican Culture
First-Ever Dominican Artist-Designed Livery Puts Community Choice Front and Center
JetBlue is inviting customers and fans to play a direct role in shaping its fleet's identity. The airline has launched 'RD Orgullo que Eleva' (DR Pride That Lifts), allowing the public to vote on the design of its first-ever livery inspired by the Dominican Republic. The winning artwork—crafted by one of three acclaimed Dominican artists—will be revealed in February and showcased on a JetBlue Airbus A320 this spring.
Local Artists Bring Dominican Heritage to the Skies
This initiative marks a significant milestone as JetBlue partners with three artists—Willy Gómez, Los Plebeyos, and Lena Tokens—to highlight different facets of Dominican identity. Each design infuses cultural motifs, folklore, music, and the nation's signature vibrancy. Voting is open now through February 11, offering a unique platform for community celebration and inclusion.
| Artist | Background | Design Highlights |
|---|---|---|
| Willy Gómez | Art director, illustrator, muralist 20+ years experience |
Blend of Neo-traditional and Art Nouveau; celebrates music, nature, and coastal life |
| Los Plebeyos | Design collective Known for bold, contemporary graphics |
Playful takes on food, music, family, and everyday Dominican life |
| Lena Tokens | Internationally recognized illustrator | Surreal, colorful designs inspired by the Dominican flag; features two figures representing tradition and creativity |
JetBlue’s Commitment to the Dominican Republic Goes Beyond Flights
JetBlue’s relationship with the Dominican Republic runs deep, with nearly 22 years of service and leadership as the largest airline in the U.S.-DR market. The airline expects to operate over 30 daily departures this spring, connecting Santiago, Santo Domingo, Puerto Plata, and Punta Cana to the United States and beyond.
This campaign builds on JetBlue’s long-standing investments in the community—including charitable giving, volunteer efforts, and partnerships with foundations such as Mariposa DR and the DREAM Project. These programs support education and literacy, reflecting JetBlue’s broader goal of uplifting and investing in the communities it serves.
Celebrating Cultural Pride with Lasting Impact
By empowering the public to select the livery—while compensating and promoting local artists—JetBlue reinforces its ties to the Dominican community and highlights the nation’s creative spirit. As Congressman Adriano Espaillat, himself Dominican-American, noted, the initiative is a rare opportunity to "help choose the design that truly reflects our pride, identity, and unity."
The final design will soon become a symbol of national pride, seen by travelers and the public alike, and it underscores JetBlue’s unique approach to community partnership and cultural recognition.
To vote for your favorite livery or to learn more about the artists, visit VotaJetBlueRD.com. The winner will be revealed in February, and the new design will take flight this spring.
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