Planet Fitness Delivers Strong 2025 Growth: Membership Climbs by 1.1 Million and System-Wide Sales Jump 12.1%
Membership and Same Club Sales Growth Outpace Industry Averages
Planet Fitness (NYSE: PLNT) wrapped up 2025 with notable momentum, adding 1.1 million net new members to reach approximately 20.8 million members worldwide. The company also reported a 6.7% increase in system-wide same club sales, reflecting both consumer demand and the strength of its franchise and corporate-owned networks.
The membership gains come after Planet Fitness implemented its first full-year 50% price increase for new Classic Card members, yet demand remained robust. With 181 new clubs opened during the year, the global footprint expanded to 2,896 locations spanning 50 states and several international markets. This expansion helped system-wide sales climb 12.1% to $5.3 billion from $4.8 billion in 2024, powered by both membership volume and new club openings.
Financial Performance Highlights Double-Digit Top and Bottom Line Growth
2025 proved to be a year of broad-based growth across all major segments for Planet Fitness. Total revenue rose by 12.1% to $1.32 billion. Adjusted net income increased by 15.4% to $258.3 million (or $3.07 per diluted share), while Adjusted EBITDA jumped 13.1% to $551.6 million. These non-GAAP results reflect strong core operating performance, with franchise, corporate-owned clubs, and equipment segments all delivering double-digit Adjusted EBITDA gains.
| Key Metrics | 2025 | 2024 | % Change (YoY) |
|---|---|---|---|
| Total Revenue | $1.32B | $1.18B | +12.1% |
| Adjusted Net Income | $258.3M | $223.8M | +15.4% |
| Adjusted EBITDA | $551.6M | $487.7M | +13.1% |
| System-Wide Same Club Sales | +6.7% | – | – |
| Net Membership Growth | +1.1M | – | – |
| New Clubs Opened | 181 | – | – |
Profitability Supported by Segment Strength and Cost Control
Each of Planet Fitness’s operating segments posted healthy profit growth. The franchise segment saw Adjusted EBITDA rise by 11.8%, aided by both royalty gains on strong same club sales and new club additions. Corporate-owned clubs improved Adjusted EBITDA by 9.3%. The equipment segment stood out with a 31.6% increase, reflecting higher sales to both existing and new franchisee-owned clubs.
| Segment | Adjusted EBITDA (2025) | Adjusted EBITDA (2024) | YoY Change |
|---|---|---|---|
| Franchise | $336.6M | $301.1M | +11.8% |
| Corporate-Owned Clubs | $206.3M | $188.8M | +9.3% |
| Equipment | $94.5M | $71.8M | +31.6% |
2026 Outlook: More Growth on the Horizon
Looking ahead, Planet Fitness expects to maintain its growth trajectory in 2026. Guidance calls for:
- System-wide new club openings: ~180–190 locations
- System-wide same club sales growth: 4%–5%
- Revenue increase: ~9%
- Adjusted EBITDA increase: ~10%
- Adjusted net income per share, diluted: 9%–10% growth (with stock repurchases factored in)
Capital expenditures are expected to rise 10%–15%, tied to the expansion of corporate-owned clubs and associated depreciation and amortization costs. The company ended 2025 with $607 million in cash, restricted cash, and marketable securities, maintaining strong liquidity for future investments and share repurchases.
Takeaway: Scale, Member Experience, and Expansion Drive Continued Strength
Planet Fitness’s 2025 report card is marked by robust financial growth, member expansion, and continued investment in its global footprint. Despite higher membership prices, demand for its “Judgement Free Zone” shows little sign of slowing. With significant cash reserves and healthy outlook, investors and analysts will be watching whether the company can sustain these gains amid evolving consumer trends and a competitive fitness landscape. Keep an eye on ongoing club growth, margin resilience, and consumer reception to further price adjustments as Planet Fitness moves through 2026.
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