Bristol Myers Squibb Launches Nationwide Multiple Myeloma Survey to Advance Equitable Care as Standing in the Gaap Program Expands

Survey Targets Over 1,000 Patients and Care Partners—Aiming for Measurable Community Impact

Bristol Myers Squibb (NYSE:BMY) is doubling down on its efforts to close persistent gaps in multiple myeloma care, celebrating the tenth anniversary of its Standing in the Gaap program with a significant expansion. As the flagship initiative evolves, BMS is launching a comprehensive survey across the United States—the largest of its kind—designed to capture lived experiences and specific challenges in multiple myeloma care, especially for underserved populations.

Community-Driven Approach Spurs More Inclusive Patient Engagement

This new survey—guided by input from major advocacy organizations like the International Myeloma Foundation, Multiple Myeloma Research Foundation, HealthTree Foundation, Blood Cancer United, and Black Health Matters—will reach more than 1,000 patients, caregivers, and healthcare professionals. This scale promises data beyond anecdotal evidence, focusing on actionable, real-world issues seldom measured across the myeloma care continuum.

Broader Representation Sets New Standard in Multiple Myeloma Insights

By centering voices directly affected by multiple myeloma, BMS aims to shine a light on both day-to-day struggles and long-term barriers—factors like geography, access to trusted information, and navigation of a complex healthcare system that can be as decisive as the treatment itself. This amplified, listening-led approach is grounded in real-world needs and developed in partnership with the very communities most impacted by these care gaps.

From Programs to Partnerships: Expanding Beyond African American Communities

Originally created to address disparities affecting African Americans with multiple myeloma, Standing in the Gaap is now reaching more diverse groups across the care spectrum. By building alliances with patient advocates and broadening cultural and community-informed strategies, the program looks to support a much wider network of patients, care partners, and clinicians. The aim? To convert real-world insights into tangible support and improved resources for all touched by myeloma.

Key Voices Underscore Need for Actionable Data

As Andrew Whitehead of BMS notes, “Even the most advanced treatments can fall short if patients aren't represented in research, can't access care or struggle to navigate the healthcare system.” The program’s leadership believes that meaningful progress comes from blending patient voices with strategic action—identifying gaps, tailoring support, and tracking areas where engagement truly makes a difference.

Joseph Mikhael, MD of the International Myeloma Foundation, added, "Efforts like this, developed alongside advocacy organizations and informed directly by people impacted, create an opportunity to translate lived experience into meaningful action." Both parties highlight that this expansive survey isn’t just about data; it’s about driving better resource allocation and equity in care.

Takeaway: Setting a Benchmark for Future Oncology Initiatives

BMS plans to openly share survey learnings with stakeholders, using them to inform future programming, partnerships, and engagement in multiple myeloma. This step may set an industry benchmark for listening-oriented, community-driven strategies not only in oncology but across complex disease care.

Investors and healthcare professionals may want to watch how this broadened, feedback-based model not only supports vulnerable patients but also shapes the broader outlook for innovation in patient advocacy and healthcare equity.

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