SoFi’s New HELOC Experience and Advisory Council Aim to Redefine Homeownership Access
Seamless Digital HELOC Opens New Doors for SoFi Members
SoFi Technologies has taken a bold step to broaden homeownership support by rolling out a new Home Equity Line of Credit (HELOC) that is fully digital and end-to-end. For the nearly three-quarters of homeowners who expect to stay in their current homes over the next two years, this new HELOC experience offers a fast, convenient way to tap home equity—without the traditional paperwork and hassle. All of this is accessible directly within the SoFi platform, allowing members to access funds efficiently in today’s competitive housing market.
Real Estate Advisory Council Brings Industry Experts Directly to Members
SoFi’s launch includes a first-of-its-kind Real Estate Advisory Council, featuring top agents from major brokerages such as Compass, Sotheby's, and Real Broker. More than 50 leading agents representing luxury, affordable, and single-family housing are lending their insight. Their mission? To help SoFi’s 13.7 million members move through the home buying, selling, and refinancing process with confidence, speed, and personalized advice.
By pairing this on-the-ground expertise with SoFi’s digital-first approach, the company is working to bridge the gap between technology and human support—giving members guidance and agents a more robust toolkit to serve clients.
Expanded Mortgage Offerings Provide Flexibility Throughout the Homeownership Journey
In response to evolving member needs, SoFi’s platform now covers nearly every stage of home lending—from initial purchase to refinancing or accessing equity. Its suite of options includes:
| Product | Key Features |
|---|---|
| Mortgage Loans | Competitive rates, flexible terms, and low down payments |
| Jumbo Loans | Loans up to $3 million, no private mortgage insurance |
| FHA & VA Loans | Government-backed, low down payments, benefits for veterans |
| Mortgage Refinance | Lower payments, better rates, or tap equity |
| Home Equity Loans & HELOCs | Lump-sum loans or flexible lines of credit via a digital-first process |
Industry-Leading Speed and Certainty With Enhanced Service Model
What sets SoFi apart isn’t just its product menu—it’s the promise of speed and certainty. SoFi reports mortgage closing times that exceed industry averages and even offers a $10,000 on-time close guarantee for qualifying purchase loans. With loan originations nearly doubling year-over-year into 2025 and over 135,000 homeowners already served, the scale is notable.
The member experience is further improved by an expanded network of local loan officers, a dedicated agent concierge program, and member perks such as waived origination fees and lender credits offered through brokerage partnerships.
Collaboration With Agents Aims to Reshape the Path to Homeownership
The new Real Estate Advisory Council is designed to keep SoFi ahead of market trends and ensure its products are tailored for real-world needs. Council members serve as brand ambassadors and product advisors for SoFi, bringing feedback directly from the front lines of the housing market. This partnership model intends to provide unique advantages to members—from market insight to cost savings—while empowering agents to better support their clients.
What This Means for Homebuyers and Current Homeowners
For members, these changes mean more ways to finance major expenses, renovate, or achieve homeownership in a rising-rate environment. SoFi’s digital innovation, combined with established industry voices, could help demystify the process and offer more certainty than traditional lenders—especially as home equity becomes a vital source of capital for millions of Americans.
To learn more about SoFi’s home loan offerings or digital HELOC, visit SoFi.com or the SoFi mobile app.
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