Alaska Airlines Broadens California Reach with Santa Rosa and Long Beach Route Additions

Four New Nonstop Routes Enhance Winter Travel and Regional Access

Alaska Airlines is making its mark across California’s skies, announcing four new nonstop routes set to boost travel flexibility for both vacationers and business travelers. Starting November 2026, the airline will add direct flights from Santa Rosa to Phoenix, Salt Lake City, and Boise—expanding its presence at Charles M. Schulz-Sonoma County Airport (STS) where Alaska already leads as the largest carrier. The airline is also making a noteworthy return to Long Beach after a ten-year pause, launching two daily, year-round flights connecting Long Beach with Seattle.

Route Launches Align with Seasonal Travel Demand

The timing of the new routes is strategically set for the winter season. Travelers from Sonoma will gain new options to reach premiere snow and sun destinations, while Salt Lake City and Boise cater to those eyeing ski getaways. The addition of Phoenix brings the total number of Santa Rosa nonstops to 12, reflecting Alaska’s long-term investment in the North Bay community.

Long Beach–Seattle Service Returns with Enhanced Connectivity

The resumption of Alaska’s Long Beach–Seattle service, absent for a decade, stands out as the only offering between Seattle and all five major LA Basin airports. Featuring two daily flights on 737 aircraft and starting September 8, 2026, this move is set to provide Southern California travelers with a competitive alternative to the region’s dense airport traffic.

Technology and Loyalty Programs Elevate the Alaska Experience

The airline continues to set industry standards with fleet-wide Starlink Wi-Fi on its regional aircraft, ensuring that every new Santa Rosa route will offer seamless gate-to-gate connectivity. A new onboard portal in partnership with T-Mobile enables streaming and browsing throughout the journey. Atmos Rewards, Alaska’s free loyalty program, not only unlocks Wi-Fi access but also features perks like the “Wine Flies Free” initiative, allowing members to check a case of wine from Santa Rosa at no additional cost.

Strategic Expansion Solidifies Alaska’s Lead in California Air Travel

With the latest route expansion, Alaska Airlines cements its position as the top carrier connecting California communities. As the only airline to serve all five of the LA Basin’s major airports from Seattle and now offering more nonstop destinations from Santa Rosa than ever, Alaska is prioritizing accessible, customer-focused travel backed by evolving technology. For travelers seeking new options this winter—and for those who value loyalty rewards and in-flight connectivity—these strategic launches may be worth a closer look.

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