NBA Player Stephen Curry Joins Michelle Obama To Introduce Health-Focused Sports Drink
Benzinga (Fri, 28-Mar 2:39 AM)
NBA player Stephen Curry and former First Lady Michelle Obama have launched Plezi Hydration, a sports drink with a health-conscious twist.
What Happened: Curry and Obama unveiled Plezi Hydration under the umbrella of Obama’s public benefit firm, Plezi Nutrition. The drink is a fresh addition to the NBA player’s expanding portfolio of off-court business ventures, reported CNBC.
In 2023, Obama launched Plezi Nutrition to promote healthier eating for kids, building on her “Let’s Move!” campaign from her White House years.
Plezi Hydration steps into the highly competitive sports drink market with a distinct emphasis on health and wellness. The beverage contains no added sugars or artificial sweeteners, has lower sodium than its competitors, and provides a full day’s supply of vitamin C.
Plezi Hydration, translating to “fun” in Creole, ...
