Investors take shelter from tariff shock in consumer staple favorites like Procter & Gamble and Coca-Cola
Seeking Alpha News (Thu, 03-Apr 7:17 AM)
Procter & Gamble (PG), Coca-Cola (KO), PepsiCo (PEP), Mondelez International (MDLZ), and Philip Morris International (PM) appear to be four consumer staple stocks that investors are taking shelter in from tariff shock.
Most of the market is reeling in the premarket session on Thursday after the Trump Administration announced some of the new tariffs that will go into effect this week.
President Trump said the U.S. will levy tariffs at "approximately half" of what the White House has calculated those countries charge for American goods. The U.S. will place a 34% tariff rate on goods from China, 46% rate on Vietnam, 49% on Cambodia, 25% on South Korea, 31% on Switzerland, 32% on Taiwan, 36% on Thailand, 20% on the European Union, 24% on Malaysia, 10% on the U.K. and Brazil, and 24% for Japan. Trump contended that the tariffs will increase competition and bring down prices, although many economists have warned that inflation and recession risks are now increased.
Amid broad market declines of more than 3%, Coca-Cola (KO), PepsiCo (PEP), Mondelez International (NDLZ), and Philip Morris International (PM) are all down just slightly, while Procter & Gamble (PG) is up slightly.
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