Netflix Debuts OpenAI-Backed Search Engine That Lets You Discover Movies And TV Shows Based On Emotions, Not Just Titles
Benzinga (Sat, 12-Apr 4:58 PM)
Netflix Inc. (NASDAQ:NFLX) has begun testing an artificial intelligence–powered search engine that enables subscribers to find movies and TV shows based on their emotions, preferences, or specific situations.
What Happened: The feature, powered by OpenAI technology, is currently available to select users in Australia and New Zealand using iOS devices. Netflix says the test will expand to additional markets, including the U.S., in the coming weeks, reported Bloomberg.
The streaming giant has long used machine learning and AI to power its recommendation algorithm, but this new tool marks a significant expansion in user-facing AI features.
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Unlike the current search tool, which relies on ...
