Analysts at Oppenheimer upgraded Roblox (NYSE:RBLX) to "outperform" froma previous investment rating of "market perform," as the recent fall in share prices opened up "an excellent entry point" for those who wish to hold on for long.

"Roblox is one of the most exciting profitable growth stories in the interactive entertainment industry. Recent pullback in the stock and a business that's insulated from tariff discussion, in our view, create an excellent entry opportunity for long-term investors," Oppenheimer said Thursday.

The research firm's recent checks indicated that revenue contribution from programmatic video ads will materialize in 2025 for the online gaming company.

"Longer term, we believe RBLX is well positioned to sustain bookings growth and margin expansion at rates that outperform the video game industry, based on its unique user growth momentum, technology infrastructure, and untapped monetization potential," Oppenheimer added.

RBLX has a PT of $70, implying an upside of 22.1%. Shares of the company are down 2.5% YTD, while the benchmark S&P index is down over 7%.