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AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Applovin - Class A trades on the NASDAQ stock market under the symbol APP.
As of April 3, 2025, APP stock price declined to $261.98 with 8,414,386 million shares trading.
APP has a beta of 4.67, meaning it tends to be more sensitive to market movements. APP has a correlation of 0.42 to the broad based SPY ETF.
APP has a market cap of $89.06 billion. This is considered a Large Cap stock.
Last quarter Applovin - Class A reported $1 billion in Revenue and $1.73 earnings per share. This beat revenue expectation by $103 million and exceeded earnings estimates by $.39.
In the last 3 years, APP traded as high as $525.15 and as low as $9.14.
The top ETF exchange traded funds that APP belongs to (by Net Assets): VTI, QQQ, VXF, VUG, VGT.
APP has outperformed the market in the last year with a return of +275.8%, while the SPY ETF gained +4.8%. However, in the most recent history, APP shares have underperformed the stock market with its stock returning -23.3% in the last 3 month period and -11.8% for the last 2 week period, while SPY has returned -7.9% and -5.1%, respectively.
APP support price is $270.40 and resistance is $310.39 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that APP shares will trade within this expected range on the day.