BBW Stock Summary and Trading Ideas (Build-A-Bear Workshop | NYSE:BBW)

Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments. Its Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, China, Denmark, Ireland, and the U.K., including the company's e-commerce sites and temporary stores. The international franchising segment includes the licensing activities of the company's franchise agreements with store locations in Europe, Asia, Australia, the Middle East, and Africa. The commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.

What symbol and exchange does Build-A-Bear Workshop shares trade?

Build-A-Bear Workshop trades on the NYSE stock market under the symbol BBW.

What is Build-A-Bear Workshop stock price doing today?

As of April 2, 2026, BBW stock price climbed to $38.07 with 242,293 million shares trading.

What is Build-A-Bear Workshop's Beta?

BBW has a beta of 0.96, meaning it tends to be less sensitive to market movements. BBW has a correlation of 0.09 to the broad based SPY ETF.

How much is Build-A-Bear Workshop worth?

BBW has a market cap of $492.85 million. This is considered a Small Cap stock.

How much money does Build-A-Bear Workshop make?

Last quarter Build-A-Bear Workshop reported $155 million in Revenue and $1.26 earnings per share. This fell short of revenue expectation by $-781,500 and exceeded earnings estimates by $.02.

What is the highest and lowest price Build-A-Bear Workshop traded in the last 3 year period?

In the last 3 years, BBW traded as high as $75.85 and as low as $17.85.

What are the top ETFs holding Build-A-Bear Workshop?

The top ETF exchange traded funds that BBW belongs to (by Net Assets): VTI, AVUV, IWM, VXF, XRT.

Is Build-A-Bear Workshop (BBW) a good investment?

BBW has underperformed the market in the last year with a price return of -4.8% while the SPY ETF gained +17.5%. BBW has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -37.2% and -6.2%, respectively, while the SPY returned -3.7% and -0.1%, respectively.

What are the support and resistance levels for Build-A-Bear Workshop (BBW)?

BBW support price is $35.50 and resistance is $38.68 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BBW shares will trade within this expected range on the day.