Build-A-Bear Workshop (BBW) closed at $24.56 on October 27, 2026, up 3.3% from the previous close, on volume of 245,059 shares (30-day average 408,864).
Data as of October 27, 2026.
Newsfile (Tue, 27-Oct 5:40 PM ET)
BUILD-A-BEAR OPENS THE VAULT FOR 30TH ANNIVERSARY WITH NEW PLUSH INSPIRED BY ORIGINAL MASCOT BEAREMY
PRNewswire (Tue, 27-Oct 9:01 AM ET)
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PRNewswire (Wed, 21-Oct 9:59 AM ET)
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PRNewswire (Tue, 20-Oct 12:14 PM ET)
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Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments: Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, U.K., Ireland, and two e-commerce sites, the international franchising segment includes royalties and product and fixture sales from other international operations under franchise agreements, and the commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.
Build-A-Bear Workshop trades on the NYSE stock market under the symbol BBW.
As of October 27, 2026, BBW stock price climbed to $24.56 with 245,059 million shares trading.
BBW has a beta of 1.96, meaning it tends to be more sensitive to market movements. BBW has a correlation of 0.22 to the broad based SPY ETF.
BBW has a market cap of $302.56 million. This is considered a Small Cap stock.
Last quarter Build-A-Bear Workshop reported $115 million in Revenue and $.70 earnings per share. This fell short of revenue expectation by $-12 million and exceeded earnings estimates by $.04.
In the last 3 years, BBW traded as high as $75.85 and as low as $21.24.
The top ETF exchange traded funds that BBW belongs to (by Net Assets): AVUV, VTI, IWM, VXF, IWO.
BBW has underperformed the market in the last year with a price return of -54.1% while the SPY ETF gained +14.8%. BBW has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -26.4% and -4.0%, respectively, while the SPY returned +4.4% and -1.1%, respectively.
BBW support price is $23.11 and resistance is $24.45 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BBW shares will trade within this expected range on the day.
