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Market Chameleon (Thu, 5-Jun 7:36 AM ET)
Brown-Forman is a US-based manufacturer of premium distilled spirits that generates 71% of revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generates 45% of sales from its home market, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and a 67% voting power of the company.
Brown-Forman trades on the NYSE stock market under the symbol BF.B.
As of March 12, 2026, BF.B stock price declined to $23.07 with 6,116,897 million shares trading.
BF.B has a beta of 0.71, meaning it tends to be less sensitive to market movements. BF.B has a correlation of 0.10 to the broad based SPY ETF.
BF.B has a market cap of $10.69 billion. This is considered a Large Cap stock.
In the last 3 years, BF.B traded as high as $71.27 and as low as $23.06.
The top ETF exchange traded funds that BF.B belongs to (by Net Assets): MOAT, VTI, VB, RSP, NOBL.
BF.B has underperformed the market in the last year with a price return of -33.4% while the SPY ETF gained +21.1%. BF.B has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -24.5% and -17.1%, respectively, while the SPY returned -3.1% and -3.9%, respectively.
BF.B support price is $23.67 and resistance is $24.77 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BF.B shares will trade within this expected range on the day.
