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Market Chameleon (Thu, 5-Jun 7:36 AM ET)
Brown-Forman is a US-based manufacturer of premium distilled spirits that generates 71% of revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generates 45% of sales from its home market, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and a 67% voting power of the company.
Brown-Forman trades on the NYSE stock market under the symbol BF.B.
As of July 6, 2026, BF.B stock price declined to $25.75 with 2,624,910 million shares trading.
BF.B has a beta of 0.46, meaning it tends to be less sensitive to market movements. BF.B has a correlation of 0.02 to the broad based SPY ETF.
BF.B has a market cap of $11.93 billion. This is considered a Large Cap stock.
In the last 3 years, BF.B traded as high as $71.27 and as low as $22.61.
The top ETF exchange traded funds that BF.B belongs to (by Net Assets): MOAT, VTI, RSP, VB, NOBL.
BF.B has underperformed the market in the last year with a price return of -7.1% while the SPY ETF gained +22.3%. BF.B has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -2.9% and -3.3%, respectively, while the SPY returned +14.8% and +0.6%, respectively.
BF.B support price is $25.61 and resistance is $26.71 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BF.B shares will trade within this expected range on the day.
