Bread Financial Holdings (BFH) closed at $98.61 on November 13, 2026, up 0.7% from the previous close, on volume of 304,911 shares (30-day average 585,529).
Data as of November 13, 2026.
13-Nov-2026
| # | Date | Strategy | Legs | Contracts |
|---|---|---|---|---|
| 1 | Nov 10, 2026 | Condor Ratio With Puts | 20-Nov-2692.5[2x] : 95[2x] : 97.5 : 100 P | 1,800 |
| 2-3 | The next 2 largest trades are for Premium members. Start a 7-day free trial | |||
Ranked by contracts: multi-leg trades of 200 or more contracts on one day, through Nov 13, 2026. See the 10 largest for 30, 60 and 90 days
Bread Financial to Participate in the TD Cowen 2026 Financials & Fintech Conference
Globe Newswire (Thu, 12-Nov 7:30 AM ET)
Bread Financial Holdings (BFH) Receives a Buy from Evercore ISI
TipRanks (Wed, 11-Nov 10:06 AM ET)
TipRanks (Wed, 11-Nov 5:50 AM ET)
TipRanks (Wed, 11-Nov 4:20 AM ET)
Bread Financial Reports October 2026 Performance Update
TipRanks (Tue, 10-Nov 6:07 PM ET)
Bread Financial Provides Performance Update for October 2026
Globe Newswire (Tue, 10-Nov 5:00 PM ET)
Sen. Warren 'ready to go' on credit card caps, housing legislation - report
Seeking Alpha News (Mon, 9-Nov 2:36 PM ET)
Bread Financial to Participate in the KBW Fintech Ecosystem Conference
Globe Newswire (Wed, 4-Nov 7:30 AM ET)
Globe Newswire (Tue, 27-Oct 7:52 PM ET)
Globe Newswire (Tue, 27-Oct 8:10 AM ET)
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Bread Financial Holdings trades on the NYSE stock market under the symbol BFH.
As of November 13, 2026, BFH stock price climbed to $98.61 with 304,911 million shares trading.
BFH has a beta of 0.71, meaning it tends to be less sensitive to market movements. BFH has a correlation of 0.06 to the broad based SPY ETF.
BFH has a market cap of $3.74 billion. This is considered a Mid Cap stock.
Last quarter Bread Financial Holdings reported $1 billion in Revenue and $3.84 earnings per share. This beat revenue expectation by $3 million and exceeded earnings estimates by $.60.
In the last 3 years, BFH traded as high as $114.53 and as low as $26.27.
The top ETF exchange traded funds that BFH belongs to (by Net Assets): IJR, AVUV, VTI, DFSV, VB.
BFH has outperformed the market in the last year with a return of +60.6%, while the SPY ETF gained +13.4%. However, in the most recent history, BFH shares have underperformed the stock market with its stock returning -11.5% in the last 3 month period and -4.6% for the last 2 week period, while SPY has returned -2.8% and -0.2%, respectively.
BFH support price is $95.33 and resistance is $100.49 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BFH shares will trade within this expected range on the day.
